Strategic advisor. Interested in communication and media, with a soft spot for digital, e-com, marketing and branding, for the past 20 years. Fundamentally a strategist, I move seamlessly between corporate communication, PR, content creation and journalism. Over time, I led several multidisciplinary teams, implementing work systems with excellent results and providing international and local organizations with strategic input.
While wearing the content writing hat, I switched from working in a news agency to running and writing for my own publication, AdHugger.net, which I founded in 2010. After switching from journalism to communication, I provided strategic communication consultancy for international and local entities.
During my career, I worked as an independent consultant or as team member for clients like PayPal, Akcenta, Viacom / Comedy Central, among others. I also advised small companies and start-ups from different sectors, among which ITC, customer care industry, performing arts & photography.