Strategic communication advisor. A blend of communication and media, with interest in digital, e-com, marketing and branding. Open to long and short term projects.
20 years of experience in marcom and media. A strategist at core, I move fluently between corporate communication, PR, content creation and journalism. Over the time, I led several multidisciplinary teams and implemented work systems that generated, every time, better than expected results.
In the journalism area, I switched from working in a news agency to running and writing for my own publication, AdHugger.net, which I founded 10 years ago.
After turning from journalism to communication, I provided strategic communication advice for international and local companies and agencies.
During my career, I worked as an independent consultant or as part of teams for clients like PayPal, Akcenta, Viacom / Comedy Central, KBC Securities /uTrade, MilleniumBank, CEZ Romania, Unilever Food Solutions, Sarantis, Transavia, Delta Hospital (rebranded Ponderas), IAB Romania, trafic.ro, Romanian Press Club. I also advised small companies and start-ups from different sectors, among which ITC, customer care industry, performing arts & photography.
Key abilities: strategic communication, corporate communication PR, marketing, journalism, online, media, media relations, press releases, content creation