Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. - "Saved Memories"

Serviceplan Germany

Serviceplan Germany Munich, Germany

Awards

1633

This ad is part of the ACT Responsible Collection

Brand: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Country: Germany

Advertiser: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.

Title	Saved Memories
Brief	Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one.
Agency	Serviceplan Germany
Campaign	Saved Memories
Advertiser	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Brand	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Date of First Broadcast/Publication	2023 / 5
Business Sector	Charities, Foundations, Volunteers
Story	Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence
Media Type	Case Study
Length	120 seconds
Sound Design Company	Not a Machine Berlin
Music Company / Composer	Not a Machine Berlin
Post	Marla Grading
Production	Marla Grading
Global Chief Creative Officer	Alex Schill
Managing Director	Myles Lord
General Manager	Maximilian Florian Schöngen
Editing Company	Moritz Scharl
Chief Creative Officer	Till Diestel
Executive Creative Director	Jan Lucas
Creative Director	Frauke Ehlers
Art Director	Katrin Burkhardt
Art Director	Elisabeth (Lana) Kari
Art Director	Alexandre Levesque
Agency Producer	Josephine Rügge
Director	Sarah Fürstenberg
General Manager	Eva Sophie Vogelgesang