Rocío Fueyo

Rocío Fueyo

Creative at M&C SAATCHI
Madrid, Spain

About me

I have 24 years of experience (17 in Spain, 7 in Qatar) working for the advertising industry as art director and creative director. I am cross-discipline creative working for differente markets as Europe, South America and Middle East what made me be so aware of the differences in cultures and insights that differ from one to another an how to identify those drivers that lead into brands success.

I had been 2 years preliminary judge in Busan Adstars Advertising Festival and I am keen to join you for this special yet very interesting period in time.

Sector Experience

Positions

Creative
Madrid, Spain
August 2019 - Present (1 year 2 months)
Head of Advertising
The Creative Union
Qatar
2016 - 2019 (3 years)
Branding and advertising boutique agency. Clients: Qatar Museums Authority, Qatar Post, Evergreen Organics, Niya Yoga, Salam Beauty.
Associate Creative Director
Ogilvy & Mather
Qatar
2013 - 2016 (3 years)
Clients: Qatar Tourism Authority, Coca Cola, International Bank of Qatar, Qatar Islamic Bank, Qatar Motor Show, Supreme Committee (2022 World Cup), Salam, Qatar University, Msheireb, Education above all.

• Helping clients to reach their communication goals through concepts based on strong strategies.
• Advising and guiding creatives on how to grow and expand their creativity to become more competitive as a team and individuals.
Creative director
Doha, Qatar
2012 - 2013 (1 year)
Clients: Qatar National Bank, Qatar Foundation, HBKU, Aspire Zone, Qatar Olympic Committee, Katara Hospitality, Qatargas.

• Integrated advertising campaigns.
• Team leadership.
• Regional collaboration.
Creative consultant: Advertising, design, MK
Freelance
Spain
2009 - 2012 (3 years)
Integrated campaigns, art direction, design and social media for advertising agencies and direct clients: Vitrubio Leo Burnet, MTV, ING, Chesterfield, Atrapaunleon, Ministerio de Energía, El Corte Inglés, Caser Seguros.
Creative/Senior Art Director
Madrid, Spain
2004 - 2008 (4 years)
Integrated campaings for: MTV, Fnac, Fib Heineken, Kia, Cuatro.
Creative/Senior Art Director
Barcelona, Spain
2000 - 2003 (3 years)
Integrated Campaings for Ford, Fanta, Banco Santander, ABC, Terra.
Creative/Art Director
Barcelona, Spain
1999 - 2000 (1 year)
Integrated campaings for: Suzuki, Sanita Bupa, Vía Digital.
Creative/Art Director
Madrid, Spain
1998 - 1999 (1 year)
Integrated campaings for: Habana Club, Telefónica, Banesto.
Creative/Art Director
BBDP Mancebo Kaye
Spain
1997 - 1998 (1 year)
Advertising campaings for: Michelin, Juguetes Mediterráneo, + Música.
Creative/Art Director
Madrid, Spain
1996 - 1997 (1 year)
Advertising campaings for: BMW, Telefónica, Movistar

Education

Degree in Communication Sciences en Advertising and PR

Degree Name

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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