Reinserta - "Orlando"

Grey Worldwide Mexico

Grey Worldwide Mexico Mexico City, Mexico

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Title	Orlando
Agency	Grey Worldwide Mexico
Campaign	Daily hurricanes
Advertiser	Reinserta
Brand	Reinserta
Date of First Broadcast/Publication	2024 / 1
Business Sector	Anti-Domestic Violence, Sexual Abuse
Story	In 2023, Hurricane OTIS hit the Mexican Pacific coast, it did so in a surprising way, going from being a tropical storm, to becoming in a matter of hours, the strongest tropical cyclone that has attacked the coast of Acapulco. The Category 5 storm hit the iconic resort with maximum sustained winds of 260 km/h, destroying everything in its path: hotels, hospitals, homes, even the shelter where more than 100 girls were struggling to rebuild their lives. Girls who had already experienced the destruction of their homes and had been hit by a force stronger, more relentless and more lethal than any hurricane: child violence. This phenomenon is suffered by more than 60% of children in Mexico. We decided, together with Reinserta, a non-profit organization that, since its foundation, seeks care and protection for children and adolescents in contact with violence in Mexico, to carry out a campaign in record time to obtain donations that would help rebuild the shelter of hundreds of girls, but above all that would help them rebuild their lives.
Media Type	Print
Group Creative Director	Micho Sanchez
Creative Director	Gerardo Vila
Art Director	Franciso Escalante
Art Director	Micho Sanchez
Art Director	Mario Berber
Copywriter	Gerardo Vila
Chief Commercial Officer	Alexis Ospina