D-Box - "Rocket"

Geometry Argentina

Geometry Argentina Buenos Aires, Argentina

3837

Brand: D-Box
Country: Argentina

Advertiser: Cinemark Hoyts

Title	Rocket
Agency	Geometry Argentina
Campaign	Rocket
Advertiser	Cinemark Hoyts
Brand	D-Box
Date of First Broadcast/Publication	2019 / 10
Business Sector	Cinemas & Theatres
Philosophy	Cinemark & Hoyts with Geometry Argentina present "ROCKET", the new spot for Latin America filmed by Javier Usandivaras from Rebolución for the D-BOX seats, which feature the movement in synchronization with the scenes and action of the movie that the viewer is experiencing. Going to the cinema is about connecting with a story, living it, feeling it, getting excited along with the other spectators, and these seats make the sensations heighten, they make the experience more immersive, since one is much closer to experiencing what the protagonist is living instead of just spectating it. This commercial manages to show how movie goers travel to that imaginary world that each movie creates, and fulfill his/her dream of feeling or living the scene in the first person thanks to the the D-Box experience in Cinemark.
Media Type	Web Film
Length	96 seconds
Chief Executive Officer (CEO)	Karina Aiello
Chief Creative Officer	Tony Waissmann
DGC	Claudio Giovanelli Zaia
Creative Director	María Lujan Donaire
Creative Director	Rodrigo Raices
Editor	Pablo Bugueiro Bertier
Art Director	Joaquín Camicha
General Account Director	Georgina Roccatagliata
Account Director	Agostina Luzzi
Account Director	Natalia Hartopf
Account Executive	Gabriel Fermann
Director	Javier Usandivaras
Director of Photography (DOP)	Manuel Bullrich
Executive Producer	Santiago Aicardi
Producer	Marcelo Dovidio
Post Production	Dukba
Advertising Manager	Laura Najlis
Advertising Manager	Patricio Bruno
Advertising Manager	Agustina Krause