Sebastián Buriticá
Editor at Fantástica
Bogota, Colombia
TitleDon´t miss tomorrow´s match tonigh. Consume Responsibly - 3
Agency
Campaign Don´t miss tomorrow´s match tonigh. Consume Responsibly
Advertiser Anheuser-Busch
Brand Budweiser
Date of First Broadcast/Publication 2020 / 10
Business Sector Beers, Ciders, Lagers
Tagline Don´t miss tomorrow´s match tonigh. Consume Responsibly
Story From Fantástica, Budweiser invites responsible consumption through a new initiative that starts from a compelling insight: to watch the Premier League from Latin America, it is necessary to get up very early on weekends, because the games start from 6:00 AM. So, why not consume responsibly from the night before? Thus was born: "Don´t miss tomorrow´s match tonigh. Consume Responsibly". The powerful campaign used posters, internet animations and street pieces that aired just the night before each match.
Media Type Print
VP Creative
VP Creative
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Creative Director
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Copywriter
Copywriter
Copywriter
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