Ali Forney Center - "The Issue Within The Issue"

Havas New York

Havas New York New York, United States

1275

Title	The Issue Within The Issue
Agency	Havas New York
Campaign	The Issue Within The Issue
Advertiser	Ali Forney Center
Brand	Ali Forney Center
Date of First Broadcast/Publication	2021 / 12
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	40% of the homeless youth population in New York City identifies as LGBTQ+. To raise awareness, we partnered the Ali Forney Center (AFC), an organization dedicated to housing homeless LGBTQ+ youth, with New York Magazine, and developed an issue where 40% of the total ad inventory—our 28-page magazine with a magazine—was dedicated to the challenges this group faces. We enlisted journalists and editorial experts to bring the stories of LGBTQ+ youth homelessness to life. Each page of The Issue Within The Issue had a call to action via QR code, so readers could learn more and/or donate.
Media Type	Print
Chief Creative Officer	Dan Lucey
Art Director	Camille Walker
Art Director	Hamza Ali
Art Director	Julie Rosenoff
Art Director	Rudy Troncone
Copywriter	Carlos Matias
Copywriter	Patrick Chase