Sound Engineer at Degaulle

Migros - "An extraordinary pack of chips"

Dissidence Production Paris, France

507

Brand: Migros
Country: France

Advertiser: Migros

Title	An extraordinary pack of chips
Agency	Dissidence Production
Campaign	Salvia Rosmarinus
Advertiser	Migros
Brand	Migros
Date of First Broadcast/Publication	2024 / 1
Business Sector	Department Stores, Supermarkets
Philosophy	Dissidence Production unveils its new UFO for the Migros cooperative, market leader in the Swiss retail sector. Directed by Varnish and Rémi Danino, this completely new and crazy film revisits the codes of advertising with a 7-minute short. A new genre, totally at odds with current codes! Salvia Rosmarinus, a customized limited-edition packet of Migros potato chips, an Antigel concert in the Migros Geneva warehouses on February 17, 2024 - these are the magical ingredients of this astonishing recipe lovingly prepared by several hands. It's the crazy story of an unprecedented artistic collaboration between Geneva artist Varnish La Piscine and Migros Genève. Hip-hop, a contemporary music with a rich visual universe, lies at the crossroads of pop culture and a commercial dimension that is accepted, even hijacked. The exhibition is divided into three parts. Varnish customized the packaging of a packet of chips from M-Industrie (Bischofszell AG in Thurgau), sold in all Geneva supermarkets and some Vaud supermarkets as a limited edition. Then, to promote the product, the Meyrinois produced a 7-minute short advertising film, which was shot in the canton of Geneva at the beginning of November. Finally, an evening event in collaboration with the Festival Antigel will be held in warehouse 2 at Centrale Migros Genève on Saturday, February 17, 2024. Cultural services have always been a Migros hallmark. Every year, whether good or bad, a portion of sales (not profits - an important nuance!) is donated to culture through the Culture Percentage. This financial mechanism, which has been part of the Migros Cooperative's articles of association since 1957, has enabled 5 billion francs to be redistributed to civil society in almost seven decades. It's a model that's unique in the world, and has since been emulated by more and more people. Today, with this hard-hitting project, Migros Genève aims to shed light on its DNA and update the spirit of Gottlieb Duttweiler, the founder of Migros, who makes an appearance in the film.
Media Type	Branded Content
Length	433 seconds
Market	Switzerland
Production Company	Dissidence Production
Executive Producer	Victor Fabbretti
Executive Producer	Oumar Touré
Director	Varnish
Director	Jephté Mbisi
Talent	Pierre-Louis LAUGERIAS
Talent	Gracy HOPKINS
Director of Photography (DOP)	Asselin Gauthier
Production Manager	Joseph Ragons
Production Assistant	Henri Royné
Production Assistant	Inés Díaz
1st AD	Clément Furic
1st DOP Assistant	Félix Sulejmanoski
2nd DOP Assistant	Maëlle Aribaud
Set Photographer	Maxime Coué
Head Electrician	Paulo Leite Da Silva
Electrician	Guillaume Epars
Electrician	Romain Schar
Electrician Sub	Honoré Jacquet
Head Machinist	Davy Meunier
Machinist	Alan Du Pasquier
Head Set Designer	Anaïs Profit
Ripper	Alexis Dougha
Set Designer Assistant	Prudence Palle
SFX Supervisor	Thibaud Vignal
Sound Engineer	Charles DARNAUD
Stage Manager	Mélanie Pobel
Manager	Lucas Pistorello
Manager	Charles-Étienne Meunier
Wardrobe / Stylist	Teresa Fini
Stylist Assistant	Erald Hoxha
Chief SFX Make up Artist	Mickaël Arasco
Make-Up Artist	Daniela Isabella Valenzi
Editor	David Couliau
Sound Designer	Théo Lacroix
Sound Design Company	Colors Records studio
Color Grade Artist	Nicolas Gautier
Color Grade Company	Les Films du Périscope
VFX/Post Production	NEELS Studio
Creative Producer	Julien Claustre
VFX Supervisor	Jonathan Deniard
VFX Supervisor	Frederic Mayer
Production Manager	Louise Marquer