| Title | One single letter X |
| Agency | HOY |
| Campaign | One single letter |
| Advertiser | MG Motor |
| Brand | MG Mexico |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Cars |
| Philosophy | On the historic day that commemorates the first SMS sent in history; and with the aim of raising awareness about the dangers and accidents that can be generated when chatting while driving, Morris Garages (MG) launches the “One single letter” campaign. According to the World Health Organization, in a recent publication it argues that writing a single letter on a mobile or cell phone increases the possibility of causing a traffic accident 4 times. In this way, HOY Mexico with HOY Buenos Aires created this campaign in which the creative teams of the two countries led by Tony Waissmann (HOY LATAM´s CCO) and Jairo Lezaca (HOY Mexico´s CCO) worked together. |
| Media Type | |
| Advertising Manager | Patricia Balderrama |
| PR & Corporate Communication Manager | Mariana López |
| Agency | HOY by Havas |
| General Account Director | Jonathan Alatorre |
| Account Director | Itzel Zamora |
| Account Executive | Socorro Nuñez |
| Account Director | Mark Nakamichi |
| Regional Chief Creative Officer | Tony Waissmann |
| Chief Creative Officer | Jairo Lezaca |
| Creative Director | Damian Palopoli |
| Creative Director | Santiago Ledesma |
| Creative Director | Diego Servin |
| Art Director | David Núñez |
| Art Director | Ramón Sánchez |
| Copywriter | Jack Fonseca |
| Copywriter | Diego Servin |
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