| Title | Bootiques |
| Agency | Geometry Global - London HQ |
| Campaign | Bootiques |
| Advertiser | Boots Opticians |
| Brand | Boots |
| Posted | July 2020 |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques. |
| Media Type | Digital |
| Production Company | Academy Films |
| Art Director | Louise Signard |
| Copywriter | Julia Fuscaldi Reboucas |
| Chief Creative Officer | André Laurentino |
| Creative Director | Richard Hartle |
| Creative Director | Jude Whyte |
| Creative Director | Vaughan Townsend |
| Director | Si&Ad |
| Editor | Mike Friddle |
| Director of Photography (DOP) | Andre Chemetoff |
More Work
SEE ALLExpect more with every cup
- BRAND:
- Nescafé Gold Blend
- AGENCY:
- Publicis Conseil
We Do Skin (GSC)
- BRAND:
- Cetaphil
- AGENCY:
- Deutsch NY