Diana Orbe

Diana Orbe

Founder and CCO at XL Grandes Ideas
Quito, Ecuador

About me

I graduated in Advertising and Management from the Equinoccial Technological University of Ecuador, with a specialization in Creative Writing and Art Direction at the Brother Creative School in the Dominican Republic, where I studied thanks to a scholarship won through a competition. I started working as a Graphic Designer at BBDO, making the leap to Creative Editor at Mullenlowe Delta. I have 12 years of experience in Advertising Creativity, and currently lead my own advertising agency.

Sector Experience

Positions

Chief Creative Officer XL Grandes Ideas
Quito, Ecuador
August 2019 - 2024 (4 years 5 months)
I am founder and Creative Director of XL Grandes Ideas. We work for national brands such as Hansel & Gretel, USFQ, Prisma Hogar, Ecoador Environmental Film Festival, Betterfly, La Gallera, Don Queso, Instituto Luigi Galvani, Alzando las Voces, Buen Viaje con Cinthia Valencia, De la LLama.
Creative Copywriter
Quito, Ecuador
August 2015 - August 2019 (4 years)
I worked for important brands in Ecuador such us Banco Pichincha, Discover, Visa Titanium, Multicines, Condado Shopping, Scala Shopping, PUCE, Adelca, UTPL, CNT, Teleamazonas, Cervecería Nacional, Indurama, Graiman, Mayflower.

Education

Art Direction and Creative Copywriting

August 2013 - February 2014 (6 months)

Advertising and Management

October 2005 - June 2011 (5 years 8 months)

Other professional activities

PHNX 2024

Awards Jury Member

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