Amigos for Kids - "Belt"

Republica Havas

Republica Havas Miami, United States

4263

This ad is part of the ACT Responsible Collection

Brand: Amigos for Kids
Country: United States

Advertiser: Amigos for Kids

Title	Belt
Agency	Republica Havas
Campaign	Misused Objects
Advertiser	Amigos for Kids
Brand	Amigos for Kids
Date of First Broadcast/Publication	2023 / 4
Business Sector	Charities, Foundations, Volunteers
Story	On National Child Abuse Prevention Month in the United States, Amigos For Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 1991, Amigos for Kids' mission has been to prevent child abuse and neglect by valuing children, strengthening families, and educating communities.
Philosophy	Child abuse and neglect are still largely considered a problem confined to poor families in low-income neighbourhoods. However, it can happen in any family regardless of socioeconomic status. That is what this campaign is meant to highlight.
Problem	Every day, five children die in the United States who are victims of abuse. Child abuse occurs in all social classes regardless of the religion, origin or age of the adults involved. This campaign shows Amigos For Kids’ commitment to the fight so that this happens less and less and also to clearly exemplify how those objects that are used to perpetrate abuse should only be used for the purpose for which they were created.
Media Type	Print
Chief Creative Officer	Tony Waissmann
Founder & CEO	Jorge Plasencia
Advertising Manager	Karina Pavone
Co-Founder / President	Luis Casamayor
General Manager	Anthony Bianco
Chief Strategy Officer	Catarina Goncalves
Creative Director	Melissa Smock
Creative Director	Ali Armas
Account Director	ANNA DEL RIO CHONG
Producer	Roberto Escandon
GENERAL PRODUCER	Gustavo Fernández
Media Supervisor	Mariela Esclusa
Photographer	Claudio Napolitano
Executive Producer	Betsabeth Basañez
RETOUCH AND COLOR PRODUCTION COMPANY	Taylor James