Cinemark - "Robot"

Geometry Argentina

Geometry Argentina Buenos Aires, Argentina

3532

Brand: Cinemark
Country: Argentina

Advertiser: Cinemark

Title	Robot
Agency	Geometry Argentina
Campaign	Robot
Advertiser	Cinemark
Brand	Cinemark
Date of First Broadcast/Publication	2019 / 7
Business Sector	Cinemas & Theatres
Story	Going to the movies is magical, it is that moment in which we feel alive, sensitive, attentive and willing to absorb sensations, feelings, loosen up, cry, laugh, share, etc. And we share all this with the person who accompanies us, and hundreds of unknown people, who have the same goal as us for more than an hour. It is one of the most enriching entertainment experiences, which gives us pleasure, well-being, and extends from the moment we choose the movie, the cinema and the person who will accompany us and is completed when the movie is over and we share our thoughts, feelings and emotions about the film.To go to the movies is to remember what our day to day makes us forget. Going to the movies, is good for us.
Philosophy	The movies are a magical place and we tried to make a piece that is more like a short film than an ad, we wanted to tell a story, but with a powerful insight that shows us an absolute reality. We identify with this piece and with the concept of the whole campaign, it is a hit of reality that makes you want to go out to the movies. Every time I see the campaign I like it more and I hope that people like it just as much.
Media Type	Digital
Length	159 seconds
Chief Executive Officer (CEO)	Karina Aiello
Chief Creative Officer	Tony Waissmann
Executive Creative Director	Claudio Giovanelli Zaia
Creative Director	María Lujan Donaire
Creative Director	Hernan Damilano
Art Director	Gaston Canaves
Copywriter	Agustin Alba
General Account Director	Georgina Roccatagliata
Account Director	Agostina Luzzi
Account Executive	GABRIEL FAERMANN
Production Company	Primo
Directors and editors	CLAN
Director of Photography (DOP)	Francisco Hauser
Executive Producer	SOLEDAD PEREZ VEIGA
Producer	ALEJO BUSTOS
Editor	NATALIA LOIACANO
Post Production	VFX Ratio
Production Coordinator	Seba Lopez
Colorist	ALEJANDRO LESCANO
Audio	Twins Music