As long as not paying excess baggage, a low cost passenger is capable of anything. And Flybondi understands it like no one else. For this reason, to celebrate Halloween, the costume that anyone would want to have was presented, a jacket that is disguised as a carry-on, with compartments to carry everything without anyone noticing, and best of all, without paying extra luggage.
Philosophy
As long as not paying excess baggage, a low cost passenger is capable of anything. And Flybondi understands it like no one else. For this reason, to celebrate Halloween, the costume that anyone would want to have was presented, a jacket that is disguised as a carry-on, with compartments to carry everything without anyone noticing, and best of all, without paying extra luggage.
Result
impact on the networks and a great impact on the site's traffic, which grew by 35% during those days. They achieved + 1.3M impressions, + 8k interactions and + 72k reproductions, 100% organic.