Andrés Pepoli
Creative Producer at APa! Films
Montevideo, Uruguay
TitleBeauty for a future
Title (original language)Belleza por un futuro
Agency
Campaign Beauty for a future
Advertiser L'Oréal
Brand L'Oréal
Date of First Broadcast/Publication 2022 / 9
Business Sector Cosmetics, Beauty Products & Perfumes
Philosophy In Uruguay there are more than 1,000 women deprived of liberty. Labor reintegration is the great challenge for the rehabilitated. Part of that problem is the lack of training programs. For this reason, L'Oreal created "Beauty for a future"
Philosophy (original language) En Uruguay hay más de 1000 mujeres privadas de libertad. La reinserción laboral es el gran desafío para la rehabilitadas. Parte de ese problema es la falta de programas de capacitación. Por este motivo, L´Oreal creó "Belleza por un futuro".
Media Type Case Study
Length
Director
Executive Producer
Executive Producer

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