| Title | THE SECOND FAMILY |
| Agency | DENTSU CREATIVE |
| Campaign | Reparing and Re-using |
| Advertiser | ecosystem |
| Brand | Ecosystem |
| Posted | November 2021 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | ecosystem is a classic recycling player, but it also acts to give a second life to electrical and electronic equipment: a real societal, environmental, and economic stake. This is the 2nd ecosystem campaign issue in the continuity of “A True Story”.Repairing, re-using are at the heart of the message to encourage the reflex action: entrust unused electrical and electronic appliances to ecosystem which will take them in charge in a secure, reliable way.We follow the adventure of a fridge that moves from one family to another, after having been through the hands of ecosystem. It shows that the same item can have several lives.A camera is attached to an old fridge to show what really happens once it leaves the first home. A realistic and rhythmic journey to its new life.Every year, ecosystem refurbishes +/-600,000 electrical and electronic appliances, to avoid extraction of natural resources to manufacture new equipment. |
| Problem | ecosystem is a non-profit eco-organisation that organises the collection, reuse, repair, de-pollution and recycling of WEEE for households and professionals (Waste Electrical and Electronic Equipment) and light bulbs. |
| Media Type | Television & Cinema |
| Advertising Manager | Nathalie Yserd |
| Advertising Manager | Claire Lemarchand |
| Advertising Manager | Donatien Drilhon |
| Managing Director | Nathael Duboc |
| Executive Creative Director | Sébastien Zanini |
| Art Director | Rudy Bamberg |
| Copywriter | Marc Sinègre |
| Strategic Planner | Alexandra Servant-Rony |
| Strategic Planner | Alexandra Em |
| Account Director | Olivia Pioch |
| Project Manager | Adeline Benatier |
| Head of Production | Lola Brossollet |
| Agency Producer | Diane de Bretteville |
| Production | CONTROL FILM |
| Director | Frederic de Pontcharra |
| Production Company Producer | Hervé Dommange |
| Head of Production | Gabriel Chaussende |
| Sound Design Company | OCTOPUS PRODUCTION |
| Production Company Producer | Claire Paillot |
| Music Composer | All Goor Folk |
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