| Title | #BreakTheGlass 1 |
| Agency | FCB London |
| Campaign | #BreakTheGlass |
| Advertiser | Arts Emergency |
| Brand | Arts Emergency |
| Date of First Broadcast/Publication | 2021 / 10 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Break The Glass. Join The Arts Emergency Network |
| Philosophy | The odds of getting into a creative job are significantly lower if you are Black, Asian or from a minority ethnic background, from a working-class background, female, disabled or living outside of London and the South East. In fact, people from privileged backgrounds are four times more likely to land in a creative occupation, and the likelihood of someone from a working-class background finding work in a creative career has remained largely unchanged since 1980. A giant ‘Break in Case of Arts Emergency’ case has been built to display examples of creative work from Arts Emergency's young people, Jannell Adufo, Maïs Bouteldja, Helen Hale, Gwent Odai and Sam Oddie, showcasing some of the incredible raw talents which are at risk of being excluded from the arts. The box launched at the Museum of London before arriving at National Museums Liverpool. |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Owen Lee |
| Creative Director | Sarah Lefkowith |
| Senior Creative | Mike MacKenzie |
| Senior Creative | Greg Harvey |
| EVP Comms | Cc Clark |
| Account Director | Jack Steer |
| Account Manager | Ella Bolster |
| Account Manager | Zak Hasan |
| Junior Strategist | Imogen Armstrong |
| Social Media Manager | Hannah Meneer |
| Producer | Livvy Tidd |
| Designer | Dante Attuoni |
| Retoucher | Steve Clark |
| Photographer | Jack Margerison |
More Work
SEE ALLV&Tom
- BRAND:
- V&Co
- AGENCY:
- FCB London
V&Emma
- BRAND:
- V&Co
- AGENCY:
- FCB London
#BreakTheGlass 3
- BRAND:
- Arts Emergency
- AGENCY:
- FCB London
#BreakTheGlass 2
- BRAND:
- Arts Emergency
- AGENCY:
- FCB London