Production Designer / Art Director
at
Nilsen-Misra Studio
Cape Town, South Africa
| Title | Keep Growing |
| Agency | Creature London |
| Campaign | Keep Growing |
| Advertiser | Evergreen Garden Care |
| Brand | Miracle Gro |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Forestry, Horticulture & Seeds |
| Story | Keep Growing tackles these challenges head-on. Evergreen has three lead brands across Europe and the UK that used the same positioning, Miracle-Gro, Substral and Fertiligène, but none were connecting with their audiences in a meaningful way. This campaign platform unites these into one Masterbrand and evolves the positioning to focus on the emotional benefit and personal growth that arises from the care of our gardens and green spaces. |
| Media Type | Web Film |
| Length | |
| Market | Austria, France, Germany |
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