Jeep - "Jeep Code"

Publicis

Publicis Toronto, Canada

1314

Brand: Jeep
Country: Canada

Advertiser: Stellantis

Title	Jeep Code
Agency	Publicis
Campaign	Jeep Code
Advertiser	Stellantis
Brand	Jeep
Date of First Broadcast/Publication	2022 / 4
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy	Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto. The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process. The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
Media Type	Case Study
Length	93 seconds
Chief Creative Officer	Joanna Monteiro
Executive Creative Director	Vinicius Dalvi
Group Creative Director	Victor Yves
Creative Director	Steven Turnbull
Copywriter	Steve Muzzin
Director, Digital Advertising and Strategy	Anita Gillman
SVP, Brand Director	Bobby Malhotra
Group Account Director	David Langlois
Account Director	Richard Guy
Audio Creative Partner	Cristiano Pinheiro
Sound Production	Punch Audio
Sound Director	Cristiano Pinheiro
Sound Designer	Gustavo Guanaes
Sound Designer	Fernando Martinez
Executive Producer	Lili Aragoni
Producer	Fernanda Garroux
Media Agency	STARCOM Canada
SVP, Media	Claus Burmeister
Director, Social	Bethany Castle
Director, Media Planning	Samantha Lacroce
Senior Social Specialist	Karin Polanco
Social Specialist	Kirsten Weaver
Social Coordinator	Michael Valente