Internationale Gesellschaft für Menschenrechte (IGFM) - "I Am Human"

Serviceplan Group

Serviceplan Group Munich, Germany

6314

Title	I Am Human
Agency	Serviceplan Group
Campaign	I am human
Advertiser	Internationale Gesellschaft für Menschenrechte (IGFM)
Brand	Internationale Gesellschaft für Menschenrechte (IGFM)
Date of First Broadcast/Publication	2019 / 3
Business Sector	Human Rights
Story	People often act like they are living in a happy bubble. IGFM believes that it is our duty as humans to see the world around us and not look away from people in need of help. I AM HUMAN is a tool to raise awareness for human rights violations. By making a small change to a Captcha, we catch internet users off guard. Usually users prove that they are not a robot by selecting pictures of random objects. We ask to identify people in need of help and see the stories behind them – and hereby truly confirm their humanity.
Media Type	Public Relations
Length	127 seconds
More Information	https://www.i-am-human.de/en.html
Chief Creative Officer	Alexander Schill
Account Executive	Florian Trebus
Account Manager	Camilla von Meerheimb
Account Manager	Nadège Jaussi
Creative Director	Till Hohmann
Digital Producer	Philipp von Mauch
Digital Producer	Helena Mertig
Art Director	Thomas Wiegand
Art Director	Timo Cremer
Copywriter	Sebastian Meyer
General Creative Manager	Sandra Loibl
Managing Director	Florian Strauss
MOTION DESIGN	Maximilian Janda
Art Trainee	Bettina Herz
Creative Team	Jonas Heitzer
Editor	Aexander Menkö