| Title | Claire's Website mockup |
| Agency | DEFINITION 6 |
| Campaign | Fashioning a Brand New Digital Experience |
| Advertiser | Claire's |
| Brand | Claire's |
| Posted | November 2022 |
| Business Sector | Retail, Distribution & Restaurants |
| Result | Customer experience agency DEFINITION 6 worked with Claire's on a new digital experience in which it reimagined claires.com for a generation of digital natives. The site pushed the boundaries of eCommerce and seamlessly integrated the in-store experience to create a more cohesive customer journey. The experience has yielded a 25% increase in revenue and a 50% increase in clicks. |
| Media Type | Web Site |
| Length | |
| SVP Group Account Director | Laura Schneider |
| Chief Digital Officer | Paul McClay |
| VP Creative Director | Thom Henkel |
| VP Account Director | Jeanna Welday |
| SVP, Group Creative Director | Doug Dimon |
| Creative Director | Christian Duplantis |
| Program Director | Angelina Pennington |
| Software Development Director | Chet Verigan |
| Account Director | Dominique Lescalleet |
| Senior Digital Producer | Akeem Mitchell |
| Senior Art Director | Tommie Lee |
| Art Director | Bohdana Komichak |
| Senior Designer | Kristen Boban |
| Associate Creative Director | Christy Stehle |
| Copywriter | Jessica Wise |
| Project Manager | Abby Boulrice |
| Graphic Designer | YiJun Jiang |
| Graphic Designer | Maxi Brufau |
| Junior Interactive Designer | Brooklyn Busman |
| Quality Assurance Manager | Pierre Sooh |
| Front End Developer | Matt Weaver |
| Developer | Jason Roth |