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Romy Abdelnour
Romy Abdelnour
Head of Communications at TBWA\RAAD
Dubai, United Arab Emirates
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TitleNissan Patrol (OOH)
Agency
Campaign Nissan Patrol
Advertiser Renault-Nissan-Mitsubishi Alliance
Brand Nissan
Date of First Broadcast/Publication 2024 / 2
Business Sector Cars
Story In a stunning showcase of digital artistry, Nissan Middle East recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan's brand presence. More than just an advertisement, this disruptive project represents a daring exploration into the future of immersive digital storytelling. It skillfully highlights the Patrol's spirit of adventure and innovation in every frame.
Media Type Digital Billboard/Poster
Agency
Chief Creative Officer
Executive Creative Director
Creative Director
Account Director
Social Media Manager
Account Manager
Social Media Executive
Content Creator
Senior Manager Marketing Communications
Marketing Communications
Manager of Communications
Marketing Director
Social Media Expert
Advertising Manager
Managing Director

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