Advertising Manager
at
Roto Moulders & Ogilvy Africa
| Title | Lesso Lessons |
| Agency | Ogilvy Africa |
| Campaign | Lesso Lessons |
| Advertiser | Ministry of Health Kenya & Roto Tanks |
| Brand | Ministry of Health Kenya & Roto Tanks |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Manufacturing |
| Story | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
| Media Type | Community Relation |
| Length | |
| More Information | https://ogilvy.africa/work/lesso-lessons/ |
| Account Management | Maria Truter |
| Account Management | Irene Wachira |
| Account Management | Vanencia Otieno |
| Account Management | Susan Wanjiku |
| Account Management | Daniel Okoth |
| Account Management | Margeret Ngenye |
| Account Management | Rose Ngina |
| Account Management | Alex Simitta |
| Agency Producer | Newton Thairu |
| Advertising Manager | Heril Bangera |
| Advertising Manager | Sonia Bangera |
| Creative Director | Alex van Niekerk |
| Creative Director | Maurice Wangalachi |
| Creative Director | Shounak Guhatakurta |
| Creative Director | Keenan Mulvaney |
| Creative Director | Shashank Jha |
| Executive Creative Director | Yash Deb |
| Production Company | Fluid Films |
| Illustrator | Shilpi Deb |
| Illustrator | Poorva Shingre |
| Strategist | Vikas Mehta |
| Copywriter | Samson Muigai |