Andrea Mertens
CEO and Founder at ADLER
Santa Cruz de la Sierra, Bolivia
TitleUrbanizations
Agency
Campaign Urbanizations
Advertiser Banco Fassil
Brand Banco Fassil
Date of First Broadcast/Publication 2022 / 9
Business Sector Banking, Finance, Law & Insurance
Story To launch Banco Fassil’s Sustainable Development Loans, we decided to use the similarity between leaf cuticles and urban planning maps to show how this product can help create greener and more environmentally friendly cities.
Media Type Print
Market Bolivia
Agency Arandu (Santa Cruz, Bolivia)
CEO Andrea Mertens
Creative Directors Israel Blanco, Matías Galarza, Alejandra Rojas, Mauricio Sanjinés
Account Executive Noelia Rodríguez
Copywriters Josué Núñez, John Bermejo
Art Directors Marcelo Loayza, José Pantoja
Graphic Designers Javier Sameja, Gerardo Ágreda
Head of Strategy Pamela Toledo
Head of Media Planning Favio Gutiérrez
Head of Digital Strategy Juan Pablo Munguia

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