Bisquick - "Fargo"

Pereira O'Dell

Pereira O'Dell New York, United States

4148

Brand: Bisquick
Country: United States

Advertiser: General Mills

Title	Fargo
Agency	Pereira O'Dell
Campaign	Fargo
Advertiser	General Mills
Brand	Bisquick
Date of First Broadcast/Publication	2024 / 2
Business Sector	Baking Powders, Flour
Philosophy	Fargo fans everywhere can get their hands on a limited edition box of Bisquick, inspired by the latest Fargo season finale. The only issue – they have to go to one of the main character’s hometown, Scandia, Minnesota. The latest season finale of the cult classic series, Fargo, left fans buzzing not just about its gripping storyline, but also about a peculiar mention of a household staple: Bisquick. As the episode titled "Bisquik" unfolded, viewers found themselves captivated by main character, Dot (affectionately nicknamed Tiger), who found herself faced with the task of preparing biscuits under rather… unconventional circumstances (no spoiler alerts ahead). This nod to Bisquick within the Fargo universe sparked a wave of excitement, prompting independent creative agency for Bisquick, Pereira O'Dell, to seize the opportunity to commemorate this cultural moment. The creative team at Pereira O’Dell designed special edition Bisquick box inspired by Dot herself, complete with her cherished homemade biscuit recipe (she deviates from the box recipe a bit – substituting water for buttermilk) and a sprinkling of Easter eggs only die-hard Fargo enthusiasts would understand. The box design serves as a fitting tribute to the beloved series and its Midwest roots. To release this limited edition box, Pereira O'Dell has chosen to return to the roots of Fargo's narrative, partnering with a local supermarket in Dot's hometown of Scandia, Minnesota. Starting today, Fargo fans can get their hands on one of these boxes if they can make it to Federated Co-Ops Scandia Country Store. General Mills (parent company of Bisquick) will be amplifying the excitement by announcing the limited edition box through the @BettyCrocker Instagram page, inviting Fargo fans from every corner of the globe to head to the Midwest.
Media Type	Packaging Design
Cofounder & Creative Chairman	PJ Pereira
Executive Creative Director	Jason Apaliski
Creative Director	Ricky Lu
Copywriter	Rodd Naimi
Head of Art	Eduardo “Dudu” Gomes
Design Director	Luis Bacellar
Designer	Gabriel Latchuk
Designer	Hell Mota
President	Natalie Nymark
Brand Director	Erica Black
Brand Manager	Cali Edmunds
Social Media Director	Kate Wadkins
Head of Production	Darbi Fretwell
Executive Producer	Anthony Nelson
Director of Content Production	Josh Diaz
Director of Photography (DOP)	Alex Horner