Title | Cenakovski |
Agency |
Cossette Communication-Marketing
|
Campaign |
Cenakovski
|
Advertiser |
Théâtre du Nouveau Monde
|
Brand |
Théâtre du Nouveau Monde
|
Posted | July 2011 |
Business Sector | Cinemas & Theatres
|
Philosophy | Being one of Montreal’s most anticipated events of the year, every year our key challenge is to create a wow factor and impress the audience as much as the evening itself will – with just a theme, a menu, and no budget. We believe in giving back to our cultural community in Montreal, and have involved suppliers to contribute to this event as well. |
Problem | Being one of Montreal’s most anticipated events of the year, every year our key challenge is to create a wow factor and impress the audience as much as the evening itself will – with just a theme, a menu, and no budget. We believe in giving back to our cultural community in Montreal, and have involved suppliers to contribute to this event as well. |
Result | Montreal’s well-established Théâtre du Nouveau-Monde hosts, once a year, a benefit event that consists of a thematic dinner theatre entitled Cena. Guests are seated on the stage and enjoy performances from the actors, making the evening a one-of-a-kind experience. A renowned guest chef develops a gastronomic menu for 500 people consistent with the year’s chosen theme – this year’s being Russian. |
Media Type |
Packaging, Branding & Design
|
Chief Creative Officer |
Michel De Lauw
|
Executive Creative Director |
Antoine Bécotte
|
Executive Creative Director |
Carlos Garavito
|
Creative Director |
Barbara Jacques
|
Art Director |
Marc-André Rioux
|
Copywriter |
François Forget
|
Account Manager |
Sylvie Giroux
|