Title | Unseen Players |
Agency | MullenLowe Delta |
Campaign | Unseen Players |
Advertiser | Banco Pichincha |
Brand | Banco Pichincha |
Date of First Broadcast/Publication | 2020 / 12 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | Is it possible to play football without players? According to a famous phrase, “What is essential is invisible to the eye”, and that is precisely what MullenLowe Delta's campaign is about: a football match without players that aims to highlight the importance of gender equity in sport. |
Media Type | Case Study |
Length | |
Executive General Creative Director | Carlos Oviedo |
Client Manager | Carolina Ortiz |
General Creative Director | Carlos Cabrera |
Creative Director | Marco Salvador |
Copywriter | Marcelo Báez |
Art Director | Danny Marble |
Motion Graphics | Andrés Reinoso |
Account Executive | José Martucci |
Account Manager | Juan Borrego |
Planning Director | Tahnee Farfán |
Planner | Ximena Quintero |
Account Supervisor | Susana Loor |
Content Creative | Roberto Pirela |
Media Director | Julián Babativa |
Media Planner | Diego Isaza |
PR | Veronica Vasconez |