• Agency Type

  • Full Service

• Core Competencies

  • Digital
  • Marketing/Creative Services
  • Market Research/Consulting
  • Media Buying/Planning
  • Branding/Naming/Product Development
  • Packaging/Design
  • Design
  • Visual/Sound Identity
  • Strategy and Planning
  • B2B

Philosophy & Competitive Advantages

We have reimagined the role of the agency as an innovation partner, consultant and end-to-end solutionist. We do the fuzzy front end development of new products and brands, all the way to design, packaging and advertising. Our solutions are never solely strategically led, nor solely creatively driven. The right brain ensures our work is buoyed by data-mined insights and aligned with client business objectives, while the left brain grounds that work in bold cultural truths that resonate with consumers and inspire them to take action. We are a perfectly balanced blend of both areas of expertise, each one elevating and challenging the other.

Together with our uniquely interconnected operating model, this sector focus makes for a distinctly different approach, fostering what we call a culture of possibility— the ability to bring a solution to a challenge from a broader perspective. And while we work in many industries, at our core, We Know Food. From large Consumer Packaged Goods to growing natural/organic brands, to restaurant & hospitality, to agribusiness, we’re all about what you eat.

To elevate all this work in food, SRG has a dedicated culinary staff, complete with a commercial kitchen in which to play. In addition to creating new food products for our clients, our culinary experts are predicting – and making – the future of food. From insight-driven intellectual properties like SRG Culinary Shifts to day-to-day food trends, clients and the media look to our thought leadership. 

Trade Organizations

Team

Campaigns

• Advertiser: Brewers Association
• Brand: Brewers Association
• Name: National Independent Beer Run Day.

• Advertiser: Freddy's Frozen Custard & Steakburgers
• Brand: Freddy's Frozen Custard & Steakburgers
• Name: This Good

• Advertiser: Brewers Association
• Brand: Brewers Association
• Name: Take Craft Back

• Advertiser: Perrigo
• Brand: PetArmor
• Name: You Are Your Pet's Armor

• Advertiser: Cinnabon, Inc.
• Brand: Cinnabon
• Name: Frosted With Love

• Advertiser: Potatoes USA
• Brand: Potatoes USA
• Name: What Are You Eating?

• Advertiser: Focus Brands
• Brand: Schlotzky’s
• Name: Schlotzsky’s Austin Eatery

• Advertiser: Kraft Heinz
• Brand: Maxwell House
• Name: Max

• Advertiser: Danone Wave
• Brand: So Delicious
• Name: So Delicious

• Advertiser: Avocados from Mexico
• Brand: Avocados from Mexico
• Name: Avocado Hair

• Advertiser: Jack in the Box Inc.
• Brand: Jack in the Box
• Name: Buttery Jack

• Advertiser: Glanbia Ingredients Ireland
• Brand: Truly Grass Fed
• Name: Truly Grass Fed

• Advertiser: Avocados from Mexico
• Brand: Avocados from Mexico
• Name: Saucebilities

• Advertiser: Samantha Brands
• Brand: Veggie Go’s
• Name: Veggie Go’s

• Advertiser: American Wool Council
• Brand: American Wool
• Name: Natural Magic

• Advertiser: Bright Vines
• Brand: Bright Vines
• Name: Bright Vines

• Advertiser: Potatoes USA
• Brand: Potatoes USA
• Name: Vedge

• Advertiser: Dole Food Company, Inc.
• Brand: Dole Organics
• Name: Dole Organics

• Advertiser: Wendy's
• Brand: Redhead Roasters
• Name: Redhead Roasters

• Advertiser: Starbucks Coffee
• Brand: Refreshers
• Name: Starbucks Refreshers

• Advertiser: Potatoes USA
• Brand: Potatoes USA
• Name: The 9th Wonder of the World

• Advertiser: Sterling-Rice Group
• Brand: Sterling-Rice Group
• Name: 2019 Culinary Trends

• Advertiser: Almond Board of California
• Brand: Almond Board of California
• Name: Own Your Everday. Every Day.

• Advertiser: Brewers Association
• Brand: Brewers Association
• Name: Independence Matters

• Advertiser: Potatoes USA
• Brand: Potatoes USA
• Name: Chefs Roll

• Advertiser: Avocados from Mexico
• Brand: Avocados from Mexico
• Name: Mythbusters

Awards

Clients