Drones Vs Bots: The Battle For The Last Mile - VCCP

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Drones Vs Bots: The Battle For The Last Mile

Nov 27, 2015

The UK is the European leader in ecommerce. Yet still just 5 per cent of all grocery shopping is done online.

This can be largely attributed to the final stage, or ‘last mile’ of delivery. It is the most expensive, the most labour-intensive and the most inefficient.

As we become ever more connected to the internet, we expect to have more convenient options for delivery and those retailers who manage to combat this problem can reap the rewards.

This has given rise to a series of distributed delivery programmes as retailers increasingly look to technology as a means of reducing inefficiencies within the delivery process. In doing so, companies have tried everything from crowdsourced peer-to-peer ‘Uber-like’ services such as DHL’s MyWays, to eBay’s 25 city one hour delivery alternative eBay Now.

Recently, one of the most promising solutions has looked to be drone delivery systems like Amazon Prime Air or Matternet’s quadcopters. However, with a number of unanswered questions surrounding drones, and increasing regulation slowing their development altogether, no one seems to have cracked it.

Until now.

Estonian startup Starship Technologies has announced a land-based alternative that could overthrow the promise of drone-based technology. Starship’s small, lightweight, autonomous delivery robots will be tested on UK streets next year with a full commercial roll-out planned for 2017.

These little robots are 99 per cent autonomous and have the capability to deliver your shopping within 30 minutes. What’s more, any wily thieves who fancy their chances of easy loot should be deterred by on board GPS and video cameras.

Using smart technology similar to that of Google’s self-driving cars, Starship’s robots will navigate pavements at walking pace. In doing so, they mitigate the risk of missed deliveries and, through running on batteries, use less energy than even the common light bulb.

Clearly Starship Technologies are proposing a promising alternative to drones but are these dog-sized robots really the future of ecommerce?

The post Drones Vs Bots: The Battle For The Last Mile appeared first on VCCP.

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Adrian Coleman

Founder & Group Executive Chairman

Phone: 020 7592 9331

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Charles Vallance

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Michael Sugden

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Darren Bailes

Global CCO

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

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Julian Douglas

Co-CEO

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

Phone: 212 886 4100

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Basic Info

Founded in: 2002

Employees: 1575

Awards: 83

Creative Work: 521

Clients: 16

Founded in: 2002

Employees: 1575

Awards: 83

Creative Work: 521

Clients: 16

VCCP

Adrian Coleman

Founder & Group Executive Chairman

Phone: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

Phone: 020 7592 9331

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Michael Sugden

Co-CEO

Phone: 020 7592 9331

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Darren Bailes

Global CCO

Phone: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Phone: +44 7702 523 042

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Julian Douglas

Co-CEO

Phone: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

Phone: 212 886 4100

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