Canon "History in the taking" by VCCP

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Canon "History in the taking" by VCCP

Sep 18, 2019

Canon highlights its role in Rugby World Cup history with a nostalgic spot.
In the run-up to the Rugby World Cup, Canon has enlisted the help of ex-England captain Martin Johnson to talk through the brand’s historic role in the sport. The ad features Johnson as he discusses lifting the 2003 trophy, as photographed by Getty Images’ Dave Rogers. The pair chat about the famous photo's context while it is streamed on to a giant screen in Twickenham Stadium.
In addition, there is a French-speaking spot starring former player Philippe Bernat-Salles as he looks at photos from his career.
Both ads are part of Canon's Rugby World Cup 2019 sponsorship campaign, which spans social, digital, print, online and in-store across Europe. The brand is also giving customers the chance to win a holiday to the tournament-winning nation when they register a recent Canon purchase via the brand’s website.
The work was created by Pete Bastiman and David Aylesbury, and directed by Ben Jones through Absolute Post. The media agency is PHD.

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Adrian Coleman

Founder & Group Executive Chairman

Phone: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

Phone: 020 7592 9331

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Michael Sugden

Co-CEO

Phone: 020 7592 9331

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Darren Bailes

Global CCO

Phone: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Phone: +44 7702 523 042

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Julian Douglas

Co-CEO

Phone: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

Phone: 212 886 4100

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Basic Info

Founded in: 2002

Employees: 1575

Awards: 83

Creative Work: 521

Clients: 16

Founded in: 2002

Employees: 1575

Awards: 83

Creative Work: 521

Clients: 16

Adrian Coleman

Founder & Group Executive Chairman

Phone: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

Phone: 020 7592 9331

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Michael Sugden

Co-CEO

Phone: 020 7592 9331

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Darren Bailes

Global CCO

Phone: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Phone: +44 7702 523 042

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Julian Douglas

Co-CEO

Phone: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

Phone: 212 886 4100

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