Press Releases - Carmichael Lynch Relate - Carmichael Lynch Relate Press Releases at en-us Copyright 2019 Red Wing Shoe Company Selects Carmichael Lynch Relate as Public Relations Partner Red Wing Shoe Company, a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel, has selected Carmichael Lynch Relate as its new public relations agency for its Red Wing Shoe brand following a competitive search. The agency was selected based on its strategic approach to multichannel storytelling, relevant client experience working with best-in-class business-to-business brands and ability to find creative solutions to communications challenges.

Carmichael Lynch Relate will handle corporate public relations and content strategy, along with media relations, for Red Wing Shoe Company’s safety footwear and global industrial B2B work category, which includes energy, manufacturing, transportation and construction markets.

“We seek partners who can be zealots of the brand while immersing themselves in our business and becoming a true extension of our internal team,” said Red Wing Shoe Company Vice President and Chief Marketing Officer Dave Schneider. “Carmichael Lynch Relate is the modern PR firm we were searching for to help take our communications and content strategy to the next level.”

“Red Wing has been a brand we’ve always admired, with a rich history of delivering high-quality products that delight customers around the world,” said Carmichael Lynch Relate President Julie Batliner. “We look forward to partnering with this well-respected company to help deliver on its ambitious business plans.”

A premium brand in the industrial safety space, Red Wing Shoe Company’s flagship brand enjoys deep affinity and steadfast loyalty among both industrial customers and end users. As the company seeks to expand its reach and build its reputation, the internal marketing team believes public relations can be a significant contributor to its aggressive growth goals.

Work between the agency and Red Wing Shoe Company began in December 2018.

About Red Wing Shoe Company

Red Wing Shoe Company Inc. is a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel. Established in 1905 in Red Wing, Minnesota, today the privately held company’s family of brands includes Red Wing®, the premium choice for purpose-built work footwear including a collection of Heritage styles created for any occasion; Irish Setter®, the footwear brand of choice for hunters who want uncompromising quality and innovation; Vasque®, a pioneer of performance hiking footwear; WORX™, a trusted brand for the industrial safety footwear market; and S.B. Foot Tanning Company, one of the largest U.S. producers of fine tanned leather for footwear and leather goods. Its brands are distributed to more than 110 countries in an immersive multichannel environment of 500+ Red Wing retail stores, third-party partners and owned e-commerce platforms. Red Wing Shoe Company employs more than 2,300 people worldwide and operates two U.S. manufacturing facilities in Red Wing and Potosi, Missouri. For more information, please visit, or follow @RedWingShoes. 

2019-01-15 00:00:00
Red Wing Shoes taps Carmichael Lynch Relate for PR help 2019-01-14 15:35:22 Carmichael Lynch Relate Leads Nominations in the 2019 Innovation SABRE Awards 2019-01-14 15:16:35 Carmichael Lynch Relate Finalist for PRWeek Awards 2019-01-14 15:16:21 Carmichael Lynch Relate Wins 2018 Global SABRE 2019-01-14 15:16:11 Our Out of Office Into Office Initiative 2019-01-14 15:16:01 Carmichael Lynch Relate Recognized for Best PR Firm Diversity Initiative 2019-01-14 15:15:48 Taking it to the streets: Minnesota Twins players enjoy Wiffle ball game with fans 2018-08-24 14:08:31 Carmichael Lynch Wins Agency Inclusion Vanguard Award at IPG Inclusion Awards 2018-08-13 11:42:10 The National Center for Learning Disabilities Selects Carmichael Lynch Relate To Lead PR Efforts 2018-06-21 10:52:05 Garden of Life Says 'Yes' to Clean Ingredients in National Campaign from Carmichael Lynch 2018-06-21 10:51:53 Carmichael Lynch Relate Wins Gold at 2018 SABRE Awards Carmichael Lynch Relate was honored for its work with Evereve and Garden of Life at the 2018 North America SABRE Awards in New York on Tuesday night. The agency took home top awards in the categories of Marketing to Women and Publicity Stunt.

The SABRE Awards, created by public relations trade journal The Holmes Report recognize superior achievement in branding, reputation and engagement. This year’s SABRE Awards shortlist included around 300 campaigns, selected from more than 2,000 entries submitted for the annual competition. A jury that included more than 40 industry leaders evaluated the entries.

In addition to being named a 2018 Digital Agency of the Year finalist, Carmichael Lynch Relate had seven finalist entries, representing six different clients at this year’s ceremony:

Consumer Marketing:
Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Pop Culture Map
Carmichael Lynch Relate with Jack Link’s

Community Relations:
Sherwin-Williams National Painting Week
Carmichael Lynch Relate with Sherwin-Williams

Product Media Relations:
Launching the Formica Writable Surfaces Collection
Carmichael Lynch Relate with Formica Corporation

Digital Campaign:
Arla’s 12 Days of Grilled Cheese
Carmichael Lynch Relate with Arla Foods

Publicity Stunt:
Garden of Life Cultivates #Organic and #Non-GMO Leadership Position
Carmichael Lynch Relate with Garden of Life

Marketing to Women:
Evereve Turns #DressLikeAMom into the Ultimate Compliment
Carmichael Lynch Relate with Evereve

Consumer Health:
Fueling Fitness Fanatics with Clean Nutrition
Carmichael Lynch Relate with Garden of Life 

2018-05-02 00:00:00
Influencer Marketing Insights Revealed at Social Media Week Brands spent an estimated $2 billion on influencer marketing in 2017, but nearly one-quarter of influencer marketing dollars are being wasted on inauthentic content that today’s savvy consumers don’t trust, according to new research by agency Carmichael Lynch unveiled today at Social Media Week in New York.

A trust and authenticity gap

According to the study “The Truth About Influencer Marketing,” more than a third of women (35 percent) think influencers are dishonest when content is sponsored.

However, many influencers surveyed are unaware of this consumer skepticism. More than four in five influencers said their audience considers brand-sponsored content “about the same” as their regular content, and only 1 percent of influencers said their audience responds negatively toward brand-sponsored content.

Even more troublesome for an industry built on trust, 23 percent of influencers surveyed don’t feel they’re able to be authentic with brand-sponsored content. When asked about challenges in working with a brand, 70 percent said a top challenge is the “lack of creative freedom”, but more alarming are the findings that 45 percent said “brands don’t understand my audience.” Even more concerning, 15 percent said, “I don’t like the brand,” begging the question why they’re partnered in the first place.

“Consumers look to influencers for honest opinions, and it’s this trusted relationship that sets influencers apart from ads – it’s word-of-mouth at scale. But trust in the industry has eroded through some high-profile missteps,” said Emily Buchanan, executive vice president, Carmichael Lynch Relate. “Influencer marketing is in a position to thrive, but the industry must drive meaningful change and regain consumer trust.”

Carmichael Lynch reported findings from the research along with influencer evaluation tactics and strategies at Social Media Week today in a session titled “What CMOs Need to Know About the Perils and Future Promise of Influencer Marketing.”

Research methodology

Carmichael Lynch’s 2018 Influencer Partnerships Survey: In October 2017, Carmichael Lynch Inc. via third-party service Toluna conducted an online survey of 121 influencers (bloggers, vloggers and content creators) who regularly partner with brands, in order to determine their perceptions toward sponsored content.

Carmichael Lynch’s 2018 Sponsored Content Survey: In December 2017, Carmichael Lynch Inc. via Toluna QuickSurveys conducted an online survey of 1,058 consumers to determine who consumes influencer content (which includes things such as a blog post, video, podcast and social media post), to understand their perceptions of sponsored content, and to compare their attitudes against our influencer survey. Of the adults who participated in the survey, 561 reported that they consume influencer content. Data is reported at a statistical significance of 95 percent and above.

About Carmichael Lynch IQ

The original research was conducted as part of the launch of Carmichael Lynch IQ (Influencer Quotient), a proprietary approach to influencer marketing developed in a partnership between advertising agency Carmichael Lynch and public relations agency Carmichael Lynch Relate.

Carmichael Lynch IQ does influencer marketing differently, taking a human-centric approach to building relationships between brands, influencers and their consumers. The differentiating factor is in our experience and intimate knowledge of the influencer landscape, brand audiences and how to seamlessly weave paid, earned and owned platforms together to influence consumer behavior. 

2018-05-01 00:00:00
Carmichael Lynch Relate Wins Big at 40th Annual Minnesota PRSA Classics Awards Carmichael Lynch Relate collected seven awards at the 40th annual Minnesota Public Relations Society of America (PRSA) Classics in Minneapolis on Thursday night. The awards honored Carmichael Lynch Relate’s work in a variety of categories, including media relations, social media promotion, influencer outreach, creative PR tactics, community relations, special events/observances and marketing products.

The Minnesota chapter of PRSA hosts the awards to recognize excellence in public relations, with special attention to campaigns that successfully address a communications challenge with exemplary professional skill, creativity and resourcefulness. Carmichael Lynch Relate received an impressive 16 finalist nominations at this year’s ceremony, recognizing work in a wide range of industries and practice areas, for clients such as Garden of Life, Schwan’s Company, Evereve, Sun Country, Stacy’s Pita Chips and Jack Link’s.

Carmichael Lynch Relate received the following Minnesota PRSA Classics awards:

Media Relations:

Garden of Life Fuels Fitness Fanatics with #GOL Sport Clean Nutrition

Carmichael Lynch Relate with Garden of Life

Social Media Promotion:

Edwards Serves Piece on Pi(e) Day

Carmichael Lynch Relate with Schwan’s Company

Influencer Outreach:

Edwards Serves Piece on Pi(e) Day

Carmichael Lynch Relate with Schwan’s Company

Creative PR Tactics:

Edwards Serves Piece on Pi(e) Day

Carmichael Lynch Relate with Schwan’s Company

Community Relations:

Stacy’s Helps Women Rise into Leadership Roles in Kitchens Across America

Carmichael Lynch Relate with Stacy’s Pita Chips

Special Events:

Sun Country Airlines Hometown Lakes Project

Carmichael Lynch Relate with Sun Country Airlines

Marketing Products:

Garden of Life Fuels Fitness Fanatics with #GOL Sport Clean Nutrition

Carmichael Lynch Relate with Garden of Life 

2018-04-23 00:00:00
Carmichael Lynch Relate Named a Digital Agency of the Year Finalist Carmichael Lynch Relate was named a Digital Agency of the Year finalist in the 2018 North American SABRE Awards. The North American Agencies of the Year awards will again recognize the best firms in specific size categories and in specific discloses. In all, 70 firms – from giant multinationals to small local specialists – are nominated across the 14 Agency of the Year categories.

The selections are the result of an exhaustive research process involving more than 250 submissions, calls and face-to-face meetings with the best PR firms across the US and Canada. The awards will be announced and presented at the 2018 North American SABRE Awards in New York on May 1. 

2018-04-11 00:00:00
Carmichael Lynch Named Outstanding Company for Working Mothers Carmichael Lynch was honored by She Runs It (formerly Advertising Women of New York) as one of five Outstanding Companies for Working Mothers in its annual awards event celebrating marketing and media leaders who are redefining work/life balance and serving as positive role models and mentors.

“We are immensely proud to be recognized by She Runs It as one of the nation’s top organizations that help mothers succeed at work and at home,” said Carmichael Lynch CEO Marcus Fischer. “We have taken great effort to be an industry leader when it comes to building an inclusive environment for parents, and we’ll continue to do so.”

Carmichael Lynch offers 12 weeks of paid maternity leave, six weeks of paid paternity and adoptive parent leave, and a phased-return policy. The agency also has two mother’s rooms supplied with hospital-grade pumps, an active parents’ support group, agency family date nights, and a program which covers and provides materials for new moms to ship or transport breast milk home while travelling (Milkstork). The agency has also introduced a new-mom mentoring program to help the transition back to work.

“In our 14 years of evaluating submissions for working mothers of the year, we have been profoundly inspired by the nominees, plus we gained a lot of visibility into corporate practices and programs, many of them initiated by the women who were being put forward,” said Lynn Branigan, president and CEO of She Runs It. “It became increasingly clear that the culture and environment a company fosters to support working parents is critical to individual success.’”

The recognition comes a year after Carmichael Lynch President Julie Batliner was recognized by She Runs It as a Working Mother of the Year of 2017.

Winners were chosen for activating policies and practices to create a supportive environment for mothers who want to excel as parents and as corporate and community leaders. The selection criteria focused on the number of women in leadership and client-facing roles, the scope of paid/flexible leave that companies provide to new mothers, and overall benefits related to maternity and motherhood. The five 2018 corporate honorees are 72andSunny, Carmichael Lynch, Periscope, Starcom and T3. 

2018-03-09 00:00:00
Marcus Fischer Wins AAF Mosaic Champion Award for Commitment to Diversity and Inclusion Carmichael Lynch CEO Marcus Fischer is being honored with the 2018 Mosaic Champion Award from the American Advertising Federation. The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives.

“This year’s honorees reflect the exceptional creative work and leadership we are seeing in our industry that is ushering in inclusion and solidifying it as the norm,” said Danielle Austen, Chair of the AAF Mosaic Center and CEO of fluent360. “This year’s panel of judges was given a difficult task and we are thrilled to recognize companies and individuals who have made inclusion a priority.”

The Mosaic Champion is awarded to the professional who has shown continuous support of diversity and inclusion within the advertising and marketing industry and has demonstrated unwavering belief in this cause through mentorship, leadership and support of D&I program initiatives.

Fischer has been instrumental in cultivating an agency culture focused on inclusion and equity. He has spearheaded initiatives to increase the diversity of the workforce and the collaborative nature of our processes.

“Building a diverse workforce and inclusive environment is paramount to our agency’s success, and ultimately that of our industry,” said Fischer. “We view the health of our agency culture as an investment, not an expense, and that is crucial in effecting change. I am honored to receive the 2018 Mosaic Champion Award, and I will continue to push our diversity and inclusion initiatives.”

As an example of his efforts, he recently strengthened the agency’s relationship with The BrandLab — a nonprofit organization that introduces diverse students to creative careers — by connecting each member of the senior leadership team with a BrandLab mentee. He also initiated a yearlong unconscious bias training course for senior managers and extended the training to the entire agency in an effort to evolve our processes to help mitigate biases in our day-to-day work.

“Marcus has championed diversity and inclusion as a pillar of our DNA. He sets an example for leaders in our industry through his commitment to elevating marginalized voices, fostering greater collaboration and creating a more equitable and inclusive culture,” said Carmichael Lynch President Julie Batliner.

Since its inception in 2001, the Mosaic Awards have been an extension of the American Advertising Federation’s (AAF) commitment to diversity and inclusion, promoting and honoring content that has paved new paths and broken diversity barriers in advertising, media and entertainment. Winners include companies and individuals who have demonstrated an unwavering commitment to inclusion and offer a voice to multicultural communities. This year’s esteemed panel of judges included executives from BBDO, Droga5, FCB, fluent360, HZDG, JP Morgan, Omnicom Group, Quantcast and Young & Rubicam.

The AAF will honor the winning campaigns, industry leaders and programs at the 2018 Mosaic Awards on June 6. 

2018-03-07 00:00:00
Carmichael Lynch Relate Wins Innovation SABRE Award in Integrated Social Media Category Carmichael Lynch Relate was honored for its work with Arla Foods at the In2 SABRE Awards in New York on Tuesday night. The agency took home the top award in the Best Use of Integrated Social Media category.

Arla’s mission is to produce and provide the best quality dairy products in the world, free from any artificial flavors or preservatives, all while promoting sustainable dairy farming practices and strict animal welfare standards. In Europe, Arla products have more than 80 percent share in the dairy aisle but the company has very little presence in the U.S.

Carmichael Lynch Relate introduced consumers to Arla’s great tasting, meltable cheese slices by throwing a 12-day party in honor of grilled cheese, beginning on April 1 and culminating on April 12, which just happens to be National Grilled Cheese Day.

“Attention-getting creative is critical to creating breakthrough public relations programs,” said agency president Julie Batliner. “This campaign shows off our thinking and interdisciplinary chops in a way that we are incredibly proud of.”

The In2 SABRE Awards are in their fifth year, hosted by The Holmes Report — one of the leading sources of public relations news. The awards are specifically built to celebrate innovation in public relations and social media. 

2018-02-20 00:00:00
Carmichael Lynch Relate Named a Finalist in the 2018 Innovation SABRE Awards Carmichael Lynch Relate was named a finalist in two categories – Best Use of Integrated Social Media and Best Use of Social Networks – for its work with Arla Foods and Jack Link’s Protein Snacks in the 2018 North American Innovation SABRE Awards.

The In2 Innovation SABRE Awards, created by public relations trade journal The Holmes Report, celebrates what’s next, recognizing insights and innovations by organizations that not only navigate but also thrive in the increasingly complex and fast-moving world of marketing. This year’s awards saw a record number of entries spanning an impressive breadth of industries and categories. Carmichael Lynch Relate finalists include:


This category recognizes brands that strategically integrate outreach across social channels to build, reach and engage communities and audiences.

Arla’s 12 Days of Grilled Cheese

Arla with Carmichael Lynch Relate


This category spotlights innovative use social networks (like Facebook, Twitter, LinkedIn or other similar platforms) for engagement, including community-building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.

Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Culture Map

Jack Link’s with Carmichael Lynch Relate

Winners will be announced at an awards ceremony following the In2 Innovation Summit in New York on Feb. 13, 2018. 

2017-12-13 00:00:00
Pagoda Snacks Elevates Snack Time with Crunchy Egg Roll Sampling We recently took our client Pagoda Snacks on the road to #PassThePagoda, bringing hot, crunchy egg rolls to snackers in select cities.

The first stop was the New York City Wine & Food Festival. Chicken and vegetable egg rolls graced the tastebuds of more than 6,000 attendees who were out and about sampling elevated foods and drinks throughout the three-day event.

Next up was Music City, leading up to the CMA awards. Downtown Nashville was the perfect place to park a branded sampling truck and hand out hot snacks to locals and visitors on foot, vehicle and bike. Everyone was excited to try an unexpectedly delicious mid-day snack.

Amplifying the sampling efforts were two influencer partners who joined us on site in each city, where they shared live event content on social and custom drink pairings on their blogs. Domesticate Me crafted a White Beer Sangria and Southern Fatty an Asian Pear Mojito that paired perfectly with the egg rolls’ fresh-cut veggies and from-scratch wrappers.

For more snack-spiration, follow Pagoda on Facebook and Instagram. 

2017-12-08 00:00:00 Inc. Selects Carmichael Lynch Relate to Lead Public Relations Efforts, the world’s leading online destination for discovering and purchasing art, has selected Carmichael Lynch Relate as its new agency of record following a competitive review. The agency was selected based on its long history and deep relationships in the home & design and retail industries and will be tasked with enhancing the brand’s awareness and driving strategic growth for

Carmichael Lynch Relate will handle all public relations responsibilities including media relations, social media support and influencer engagement.

“In addition to the instant chemistry we felt between our teams, it was clear that Carmichael Lynch Relate understands our company, our business and our brand’s potential,” said Chief Marketing Officer Lisa Sullivan-Cross. “We are on the cusp of some exciting things, and we know Carmichael Lynch Relate will help us connect with consumers and tell the next chapter in our story.”

“We knew early on that Inc. was a perfect fit for the agency, as we are passionate art consumers and believe in their mission to make art accessible to all,” said Carmichael Lynch Relate President Julie Batliner. “We look forward to applying our deep home and design expertise to the brand.” has focused its efforts on growth with a goal of delivering great experiences and quality products to its customers. The recent expansion and transformation of the corporate team reinforces’s vision to dramatically simplify self-expression and to make art accessible to all. In addition to’s presence in the the USA, The Company has a strong international presence with 25 localized sites in Europe, Japan, Canada, Australia, Mexico and South America.

Work between the agency and online retailer began in November. 

2017-12-01 00:00:00
Jack Link's Opens New Wild Side Retail Store For the first time ever, the world’s most beloved jerky brand—Jack Link’s—is bringing its family-recipe flavors and adventurous attitude to life in an immersive retail store in Minneapolis: Jack Link’s Wild Side. Located in the renovated Target Center, the brick-and-mortar monument to jerky is the perfect place to Feed Your Wild Side, shop like a beast and get your hands on new, outrageous and delicious items from the world’s protein snack leader.

The Wisconsin-born brand infused its Northwoods heritage into each and every retail product, allowing customers to bring a small piece of Jack Link’s Wild Side home. In addition to a wide array of tasty meat snacks, Jack Link’s went outside the bag with brand-new retail offerings, including:

  • A collection of fine china. Shoppers can choose between picturesque woodland scenes, or Sasquatch maulings.
  • Highfalutin fashion. Specifically, the Sasschál, a lavish outerwear statement piece crafted in partnership with the design duo of Idle Child. This one-of-a-kind accouterment was inspired by Sasquatch’s luxurious fur, with a hood, faux pant legs and vintage fang buttons. The Sasschál allows you to clothe your inner untamed spirit with magnificent outward-facing splendor. It must be worn to be believed and is on display now at Wild Side with a $5,000 price tag.

Jack Link’s Wild Side store was created in partnership with Delaney Consulting, Black (retail design); Cuningham Group (architecture); Hot Dish (in-store design); and Mortenson (construction). 

2017-11-15 00:00:00
Carmichael Lynch Recognized in OUTSIDE'S Best Places to Work 2017 Carmichael Lynch has been selected as one of OUTSIDE’s Best Places to Work 2017. Not only are winning companies great workplaces for employees, but they respect the environment and encourage a balance between work and enjoying life in the great outdoors.

“Companies from across the country entered a rigorous two-part survey process to make the winning list,” said Jonah Ogles, Articles Editor at OUTSIDE Magazine. “The Best Companies Group evaluates each nominated company’s workplace policies, practices, philosophy, systems and demographics. There’s also an employee survey to measure personal experience.”

The winning companies are those that value productivity in combination with an active, eco-conscious lifestyle, for a fulfilling experience inside and outside the office. This is OUTSIDE’s tenth year providing the Best Places to Work.

This is the agency’s fourth year being recognized on the annual ranking. The complete list of OUTSIDE’s Best Places to Work 2017 is available at 

2017-11-09 00:00:00
U.S. Bank and Carmichael Lynch Launch The Nostalchic Collection U.S. Bank and AOR Carmichael Lynch are giving consumers a way to keep the nostalgia of their dated decor when they remodel their home. “The Nostalchic Collection” of home accents celebrates the kitschy nostalgia of homes in need of a remodel by transforming some of the most loved, or horrid, features from a customer’s “before” photo into accent and design items to be used in the room “after.”

The campaign’s objective is to educate consumers about the bank’s Home Equity Line of Credit (HELOC) products, create engagement with the brand in an unexpected way and ultimately lead to new customers.

“Every home has a quirk that the owners love to hate—the crazy wallpaper, the outdated floor that’s so ugly you can’t help but love it,” said Michael Shepard, senior vice president of product management at U.S. Bank. “This contest is a fun way to look at the old and envision the new.”

To participate in the promotion, customers upload a photo of their retro décor and tag it #Nostalchic. U.S. Bank and agency teams will engage with the entrants as they come in, and fifteen will receive a custom home accent item from the Nostalchic collection made from a pattern in their room photo. Users are also automatically entered for a chance to win $25,000 to put towards a remodel project.

“When you think about doing a home remodel, the first place you go is a design blog, so we created a social forward platform that looks and functions the same way as your favorite design app,” said Carmichael Lynch creative director, Brian Lambert.

“The goal is to catch people in that initial design, dream stage of a home project and strike up a financial conversation about how U.S. Bank can play a role in making their imagined space a reality,” added Carmichael Lynch creative director, Tom Sebanc.

U.S. Bank will be advertising the campaign on home design and retail websites, such as Wayfair and HGTV, as well as paid social placements driving customers to the campaign’s website to learn more,

This is an extension of the U.S. Bank’s Power of Possible campaign, which speaks directly to U.S. Bank’s customers and their values, bringing together the financial strength and stability of the bank’s business, its strong ethical framework and its customer-centric philosophy. 

2017-11-06 00:00:00
Garden of Life® “Pops Up” in New York City to Lead the Conversation about Non-GMO and Organic Nutrition In recognition of Non-GMO Month, Garden of Life® – the leader in Non-GMO Project Verified and Certified USDA Organic nutritional products – installed a pop-up “garden experience” in the heart of New York City. The event was created in partnership with public relations agency of record Carmichael Lynch Relate. Teaming up Robyn O’Brien – the “food industry’s Erin Brockovich” and best-selling author – the company hosted a free, one-day experiential event in Washington Square Park, where O’Brien helped distribute samples of Garden of Life’s Raw Organic Protein & greens™, a protein powder that makes it easy to incorporate nutrient-dense greens into a daily diet. Visitors also received shaker bottles and either water or almond milk for mixing a beverage on the spot.

“At Garden of Life, it’s our mission to empower extraordinary health. One way that we can help achieve that mission is to provide the highest quality, purest, non-GMO vitamins and supplements available. Having our products verified by the Non-GMO Project is paramount to that mission,” said Brian Ray, Garden of Life president. “This pop-up experiential garden was symbolic. We wanted to call attention to the importance of paying attention to what’s in food and to give people a solution to getting access to clean, non-GMO and certified organic products.”

Garden of Life engaged with more than 2,500 consumers during the day, and earned 83.5 million media impressions about the brand’s leadership in Certified USDA Organic and Non-GMO Project Verified nutrition. Garden of Life’s social fans joined in the conversation about clean nutrition, with a 93 percent increase in social engagement over last year. Across all social channels, fans grew by 11,500 in two months. 

2017-10-12 00:00:00
Carmichael Lynch Relate Wins Best PR Firm Diversity Initiative For seven years, the Diversity Distinction in PR Awards, presented by the PR Council in partnership with PRWeek, have honored entities who have truly moved the needle in terms of facilitating the recruitment, retention, and promotion of diverse PR practitioners, while championing inclusion throughout the communications sector.

At the PR Council’s annual dinner earlier this evening, emceed by thirteen-time Emmy winner Al Roker, winners and honorable mentions were awarded in seven categories, including a pair that debuted this year.

Burson-Marsteller’s Together Being More effort was named Best PR Firm Diversity Initiative – $100 million or more in annual revenue. Weber Shandwick earned an honorable mention for its Diversity, Equity, and Inclusion (DEI) Working Group.

For Best PR Firm Diversity Initiative – less than $100 million or more in annual revenue, Carmichael Lynch Relate took the top prize for its Diversity Inclusion Action League (DIAL) Committee. Mitchell’s Big Break took home an honorable mention.

Lisa Osbourne Ross, APCO Worldwide’s MD in Washington, DC, and HP’s global chief marcomms officer Antonio Lucio were named Diversity Champions in the PR Agency and In-House categories, respectively. Honorable mentions went to OCG PR CEO Tonya Veasey and Catherine Hernandez-Blades, SVP of corporate communications at Aflac, respectively.

NASCAR’s Drive For Diversity was named Best In-House Diversity Initiative, while Exelon garnered the honorable mention.

The two debuting categories this year were Best Campaign by a Diverse and Inclusive Team, meant to highlight how diverse teams positively impact actual work and bottom-line results, and Outstanding Young Professional, meant to spotlight the industry’s future leaders.

In the former, APC Collective won top recognition for its Jarritos – The Journey initiative. Airbnb earned an honorable mention for #WeAccept. In the latter, FleishmanHillard account supervisor Ashley Simms took home the top prize. The honorable mention went to Cohn & Wolfe account executive Lina Martinez. 

2017-10-09 00:00:00
Carmichael Lynch Relate Volunteers with Hearts & Hammers Carmichael Lynch Relate and Carmichael Lynch, along with local Interpublic Group (IPG) MERGE partners, recently spent a day volunteering with Hearts & Hammers – Twin Cities to provide necessary updates to an elderly woman’s house in Minneapolis, helping her avoid city fees and stay in the place she has called home for decades.

Since 1997, Hearts & Hammers has rehabbed over 500 homes in the Twin Cities and surrounding areas. Carmichael Lynch completed its first home with the organization last year.

IPG MERGE is a diverse group of colleagues from IPG corporate and agency offices who are working to bring people together in support of diversity and inclusion in the workplace and marketplace. 

2017-09-25 00:00:00
Minnesota Twins Agency of Record The Minnesota Twins has chosen Minneapolis-based creative agency Carmichael Lynch as its agency of record following a competitive review.

The fully integrated advertising agency will handle brand strategy, creative, and media planning and buying. This will include TV, radio, experiential, website, digital display and collateral design for the team.

“The Minnesota Twins are thrilled to be in partnership with Carmichael Lynch as we collectively work to grow our brand and develop deeper connections with our fans and community,” Twins President and CEO Dave St. Peter said. “All of us with the Twins are excited to be working with the talented and experienced Carmichael Lynch team and look forward to the creation of great work that engages Twins Territory.”

“As our hometown team, helping tell the Twins’ story and rallying their fans means a lot to us as an agency,” said Carmichael Lynch CEO, Marcus Fischer. “This is an exciting opportunity to bring a cohesive idea and strategy to life across all disciplines and build on the team’s momentum. We’re looking forward to the work ahead.”

The agency will begin work immediately, with new work launching at the beginning of the 2018 season. 

2017-09-13 00:00:00
Most Inclusive Climate Winner at IPG Inclusion Awards For the second year in a row, the agency received the Most Inclusive Climate of the Year award at Interpublic Group’s Inclusion Awards. The award symbolizes a commitment to being a global leader in promoting diversity and inclusion in business.

The ninth annual event also showcased a new global brand platform titled, “Inspired Inclusivity.” The initiative is intended to make diversity and inclusion an urgent business issue in today’s companies.

IPG’s Chairman and CEO, Michael Roth, explained that the importance behind the new platform is critical to understanding the expansive definition of inclusion while also recognizing the various dimensions of diversity; gender, race, culture, caregiver, veteran, and beyond. 

2017-08-04 00:00:00
Julie Batliner Named in 2017 PRWeek Power List Carmichael Lynch President Julie Batliner was named in PRWeek’s 2017 Power List — a roundup of 50 of the communication industry’s most influential PR minds.

PRWeek spoke to Carmichael Lynch CEO Marcus Fischer about Julie’s contributions to the agency:
“The best leaders inspire people to follow their vision. Julie inspires clients, the industry, and most importantly, everyone at the agency.

I’ve known and worked with Julie for 10 years. From my first interaction with her, I could tell she was going to do big things in the industry. And she has.

As president, Julie oversees the leadership and direction for both the creative and PR agencies. Growth has been dramatic on all fronts — new business, organic, headcount, and awards — capped with a win at the 2017 PRWeek Awards for Outstanding Midsize Agency.

Business is personal. What makes Julie a dynamic leader is that she takes it personally. A client’s business challenge becomes her challenge. She cares about the lives of every employee, in work life and home life.

She is a role model. I’m proud to be a champion for Julie. I’m even more proud to have been her boss and to be her friend.”

Read the original post at PRWeek. 

2017-07-10 00:00:00
Carmichael Lynch Hires Nicole Kaldes as Director of Media Relations Carmichael Lynch Relate has hired Nicole Kaldes to lead the agency’s New York office as director of media relations. This hire comes at a time of record growth for the agency, which had more than 40 percent revenue growth in 2016 and was recently named Outstanding Agency of the Year at the PRWeek and SABRE Awards.
“Nicole brings a diverse skill set, a wealth of CPG experience and a robust network of media relationships,” said Carmichael Lynch Relate President Julie Batliner. "She will help us to continue to develop best-in-class earned media strategies that help tell our clients’ stories."

Equal parts media strategist, writer and trend spotter, Kaldes has worked as both a reporter and a PR executive specializing in media relations and strategic program development. For the past 15 years, she has built integrated communications plans, designed to drive media and consumer conversations, for such leading brands as Aveda, COVERGIRL, Eddie Bauer, Ellen Tracy, Olympus, Paul Mitchell, Salomon, Swiss Army, Tide and Venus.

“I am so excited to lead this top-notch media relations team — and to join such a dynamic, creative agency,” said Kaldes. “Carmichael Lynch Relate is known for being relentless about results for our clients, and we will continue to evolve our media relations capabilities in order to stay ahead of the changing landscape."

Most recently, Kaldes was at ShopPR, part of the Lippe Taylor Group, where she handled strategic media relations, new business and senior account management. Prior to that, Kaldes was vice president, lifestyle and trends at Marina Maher Communications, where she handled media relations strategy and results for a range of Procter & Gamble CPG clients and was responsible for incorporating consumer and media trends/insights into communications strategies.

Kaldes has lived and worked in Italy and France, and throughout her career has acquired a wealth of agency know-how from IPG agencies such as MullenLowe, Current Lifestyle Marketing and DeVries Global. On the in-house side, she also served as director of international and environmental for Aveda.

Kaldes began her career as a reporter, which included stints as the Milan-based beauty correspondent for Women’s Wear Daily, and as an arts and entertainment reporter and editor for Community Newspaper Company, a group of weeklies and dailies in Boston. 

2017-06-27 00:00:00
Carmichael Lynch Named a 2017 Top Workplace by the Star Tribune Carmichael Lynch has been named one of the Top 150 Workplaces in Minnesota by the Star Tribune. This is the eighth year in a row the agency has been included on the list.

Produced by the same team that compiles the 26-year-old Star Tribune 100 report of the best-performing public companies in Minnesota, Top Workplaces recognizes the most progressive companies in Minnesota based on employee opinions measuring engagement, organizational health and satisfaction. The analysis included responses from over 69,000 employees at Minnesota public, private and nonprofit organizations.

The rankings in the Star Tribune Top 150 Workplaces are based on survey information collected by WorkplaceDynamics, an independent company specializing in employee engagement and retention.
Carmichael Lynch was ranked 27 on the midsize companies list.

Star Tribune Publisher Michael J. Klingensmith said, “The companies in the Star Tribune Top 150 Workplaces deserve high praise for creating the very best work environments in the state of Minnesota. My congratulations to each of these exceptional companies.”

To qualify for the Star Tribune Top Workplaces, a company must have more than 50 employees in Minnesota. Over 2,000 companies were invited to participate. Rankings were composite scores calculated purely on the basis of employee responses.

A complete list of those selected is available at and will also be published in the Star Tribune Top Workplaces special section on Sunday, June 25. 

2017-06-22 00:00:00
Carmichael Lynch Relate Wins Small Agency of the Year at 2017 SABRE Awards MINNEAPOLIS (May 5, 2017) – Carmichael Lynch Relate was named Small Agency of the Year and honored with a SABRE Award in the “Business-to-Business Marketing” practice area category for its work with Sherwin-Williams at the 2017 North American SABRE Awards in New York City on May 2.

The SABRE Awards, created by public relations trade journal The Holmes Report recognize superior achievement in branding, reputation and engagement. This year’s SABRE Awards shortlist included around 300 campaigns, selected from more than 2,000 entries submitted for the annual competition. A jury including more than 40 industry leaders evaluated the entries.

“We are beyond thrilled to be named Small Agency of the Year, as this recognition adds to an incredible year of record growth and exceptional work,” said Carmichael Lynch Relate President Julie Batliner. “I am so proud of the team at Carmichael Lynch Relate and thankful for our wonderful clients that partner with us to create award-winning work.”

Earlier this year, Carmichael Lynch Relate was named Outstanding Midsize Agency of the Year and received honorable mention for overall Agency of the Year at the PRWeek Awards. This follows a record year of growth in both revenue and head count for the PR firm, an exceptionally high employee retention rate and 10 new business wins in both established and developing practice areas.

Carmichael Lynch Relate had four finalist entries representing three different clients at this year’s ceremony:

The SABRE Award for Superior Achievement in Measurement & Evaluation:
National Painting Week Inspires Care for Communities
Carmichael Lynch Relate with Sherwin-Williams

Business-to-Business Marketing:
Paint as a Powerful Tool
Carmichael Lynch Relate with Sherwin-Williams

Blogger Outreach:
Castello Takes Cheese Boards Center Stage to Grow Specialty Cheese Market
Carmichael Lynch Relate with Castello

Stacy’s Pita Chips Elevates Everyday Snacking
Carmichael Lynch Relate with Stacy’s Pita Chips 

2017-05-05 00:00:00
Carmichael Lynch Relate Hires PR Veteran Rebecca Lunna as Vice President MINNEAPOLIS (May 5, 2017) – Carmichael Lynch Relate has hired Rebecca Lunna as vice president, overseeing public relations and influencer engagement efforts for clients Arla Foods and Jack Link’s Protein Snacks.
Rebecca has vast experience creating cutting-edge brand campaigns for some of the nation’s top brands, including Caribou Coffee, Coldstone Creamery, Chipotle, Columbia Sportswear and Papa Murphy’s Pizza, among others.

“We’re thrilled to add her to our growing team,” said Carmichael Lynch Relate President Julie Batliner. “Rebecca’s fresh insights and deep knowledge of the CPG category will help continue the momentum for Arla and Jack Link’s.”

Rebecca joins the agency from Exponent PR where she served as an account director, leading retail and CPG accounts. Rebecca was instrumental in advancing the agency’s influencer relations program amid a rapidly shifting consumer and media landscape. She was also a key member of the agency’s new business team, leading high-profile PR and integrated pitches.

Prior to that, Rebecca served as director of community and brand content at Periscope, where she launched the social media and brand content functions for the agency. During her five years building those disciplines, Rebecca helped create integrated social and content programs for a range of clients, including Great Clips, Arctic Cat, UnitedHealthcare and Andersen Windows.

Rebecca has a master’s degree in strategic communications from the University of Minnesota and a bachelor’s degree in English language and literature from the University of Vermont.

Rebecca’s hire comes at a time of record growth for Carmichael Lynch Relate, having increased revenue by more than 40 percent in 2016, while onboarding 18 new team members and counting. 

2017-05-05 00:00:00
Arla Foods Launches First National Brand Campaign "Live Unprocessed" Arla Foods — a Denmark-based farm-to-fridge dairy cooperative owned by more than 12,500 dairy farmers whose core values are rooted in environmental responsibility, animal welfare, sustainability and doing things the right way — debuts its first-ever, fully integrated U.S. brand campaign today called “Live Unprocessed,” developed in partnership with agency of record, Carmichael Lynch. The $30 million campaign coincides with Arla’s rapid and bold expansion into the U.S. grocery retail dairy aisle and comes at a tipping point of Americans’ increasingly voracious desire to know more about the products they’re eating and feeding their families.

 “Arla has an authentic, time-honored farm-to-fridge heritage of producing natural, better-for-you products free from artificial flavors, preservatives and added hormones.* This is who Arla is at its core, a dairy cooperative that does things the right way, the type of company people seek out so they can feel good about what they're serving their families,” said Don Stohrer Jr., CEO of Arla Foods U.S. “We’re on a mission here to change people’s notion that taste and better-for-you attributes are mutually exclusive. Arla proves you can have the best of both worlds with our great-tasting, clean label products made only with ingredients that you can recognize.”

 In talking about the campaign, Stohrer Jr. continued, “Our new ‘Live Unprocessed’ campaign is designed to highlight the benefits of Arla products in a fresh, fun, disruptive way that we think will resonate with today’s ‘ingredient savvy’ consumer.”

 Arla “Live Unprocessed”

The campaign asked kids what — or who — they thought rBST, xanthan and sorbic acid were, without letting them know that they were ingredients often found in competitors’ sliced and cream cheeses. The kids were partnered with animators who brought their fantastical stories and drawings to life in two 30-second spots, “Xanthan” and “rBST.”

 “It was an impressive leap of faith on Arla's part to say, we don't know what these kids will say, or what stories they'll come up with, but let's go for it,” said Carmichael Lynch chief creative officer Marty Senn. “The whole approach to the project, from everyone involved, felt genuinely unprocessed. Forget what a boardroom of marketing execs thinks about these ingredients. What do kids think? They won't mince words.”

 “Live Unprocessed” features the two hero television spots, airing across 20+ national cable networks, broadcast and video on demand, as well as digital, social media, print and in-store retail support. The campaign will also be supported with public relations, consumer promotions and custom content integrations with top publishers and celebrity influencers, including Daphne Oz and Ayesha Curry, managed by public relations AOR, Carmichael Lynch Relate.

 A premiere event, featuring the spots and the debut of a behind-the-scenes documentary detailing the process of bringing the children’s imaginations to life, will be held at the Village East Cinema in New York City on April 25th.

In addition to the planned media placements, the spots can be found on the company’s website, YouTube and Facebook page.

Available at grocery stores nationwide, Arla’s current product line includes cream cheese, sliced cheese and snack cheese, with additional product categories quickly following. For more information or to find a retailer near you, visit and follow us on Facebook and Instagram.

2017-04-25 00:00:00
Carmichael Lynch Names Julie Batliner Agency President Creative agency Carmichael Lynch named Julie Batliner agency president today. She will continue in her role as managing partner at the agency as well as president of PR firm, Carmichael Lynch Relate.
This consolidation of management further demonstrates Carmichael Lynch’s commitment to providing clients with a fully integrated offering as Batliner will oversee the direction and leadership for both agencies. Batliner will report to recently appointed Carmichael Lynch CEO Marcus Fischer, who previously held the role of president.

“Julie’s commitment to collaboration and evolving our offerings has been key to our success,” said Fischer. “Her ability to orchestrate cross-discipline campaigns is unsurpassed, and she’s proven to be a game-changer.”
Batliner’s promotion comes after four consecutive years of double-digit growth for Carmichael Lynch and a year of unprecedented success for Carmichael Lynch Relate. Under Batliner’s leadership in 2016, Carmichael Lynch Relate revenue grew more than 47 percent and head count increased 56 percent, all while maintaining a less than 3 percent turnover rate. The success culminated with the prize for Outstanding Midsize Agency of the Year at the 2017 PRWeek Awards.

“It’s an exciting time for the agency and I’m thrilled to help continue the momentum,” said Batliner. “With the unique relationship between Carmichael Lynch and Carmichael Lynch Relate, we have a world-class advertising agency and an award-winning public relations firm that can integrate seamlessly on behalf of our clients.”
Batliner’s business intuition and ability to build client relationships has had a significant role in new business during her 11 years at the agency and has driven substantial organic growth. She’s furthered the expansion of the agency’s rapidly growing content lab and social media department, and helped spearhead an agency rebrand that further integrated the advertising and PR firms.

Batliner has been recognized for her business acumen as a recipient of two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year and as a Champion of PR by PRWeek. Earlier in her career, she was named one of Forty Under 40 by both PRWeek and The Minneapolis St. Paul Business Journal. She has also received a Women in Business award from The Minneapolis St. Paul Business Journal.
Batliner prides herself on being a role model for working parents. She is committed to helping parents find success in the workplace, and has helped implement numerous family-friendly benefits and company policies. She was named a 2016 Working Mother of the Year by She Runs It.

Batliner’s work has also earned industry-wide recognition, including an Effie Award in the Sustained Success category, multiple PRSA Silver Anvils, SABRE Awards (Superior Achievement in Branding and Reputation Excellence) and PRSA Classics awards for work on behalf of clients such as U.S. Bank, Jack Link’s Protein Snacks, Genuine Thermos Brand and Sherwin-Williams. 

2017-04-11 00:00:00
Carmichael Lynch Relate Wins Midsize Agency of the Year at 2017 PRWeek Awards Carmichael Lynch Relate was named Outstanding Midsize Agency of the Year and received honorable mention for overall Agency of the Year at the PRWeek Awards ceremony in New York City last night. The agency was applauded for a year of unprecedented success, innovation and expansion.

“This win speaks volumes to the passion, drive, creativity and commitment that the team at Carmichael Lynch Relate brings to work and our clients day-in and day-out,” said Carmichael Lynch Relate President Julie Batliner. “And we thank our amazing clients that partner with us to do exceptional work. This is an exciting and rewarding time at Carmichael Lynch Relate – I couldn’t be prouder of the team here today – and I’m excited for the future ahead of us.”

In 2016, Batliner’s first full calendar year at the agency’s helm, Carmichael Lynch Relate had a record year of growth in both revenue and head count, an exceptionally high employee retention rate and 10 new business wins in both established and developing practice areas. This same year, the agency rebranded as Carmichael Lynch Relate, exemplifying the proprietary business model of collaboration and interdependence between the PR firm and advertising agency, Carmichael Lynch. Batliner now also serves as a managing partner of Carmichael Lynch.

“We’re thrilled for the Carmichael Lynch Relate team and excited that we’ve cemented our integrated offering,” said Carmichael Lynch CEO Marcus Fischer. “Carmichael Lynch Relate’s business record, culture and quality of work is unrivaled, and we’re exceptionally proud of the people and momentum behind the agency.” 

2017-03-17 00:00:00
Julie Batliner Wins She Runs It Working Mothers of the Year Award Carmichael Lynch Relate President and Carmichael Lynch Managing Partner Julie Batliner has been recognized by She Runs It as a Working Mother of the Year for 2017.

Batliner is one of 26 honorees nationwide. Winners were designated among three categories – Trailblazer Moms, Established Moms, and New-To-Motherhood Moms – recognizing the unique career challenges and choices that women navigate at various stages of motherhood. The honorees were chosen from more than 250 nominations.

“A big part of our mission is to accentuate the role models who have learned lessons and developed strategies that pave the way for other women in the industry to advance into leadership roles,” said Lynn Branigan, President and CEO of She Runs It, a not-for-profit organization that exists to propel women into leadership roles in marketing and media. “The hundreds of pages of nomination forms create a virtual ‘how-to’ for working moms who achieve success at work and in life. The submissions also give us insight into the policies and practices of companies that make help women pursue leadership roles while raising families.”

Batliner has served as president of Carmichael Lynch Relate since 2015, where she’s played an integral role in driving the agency’s record revenue growth — more than 45 percent in 2016 — and maintaining a remarkably low staff turnover rate of less than 2 percent. She has won recognition for her work from PRWeek and the Silver Anvils, among others, and is a recent winner of two Silver Stevie Awards for Women in Business — all while being the mother to two young children.

The 2017 Working Mothers of the Year will be honored February 28, during an awards luncheon in New York City. View the full list of winners and their profiles at Adweek. 

2017-02-28 00:00:00
Carmichael Lynch Relate Shortlisted in Four Categories at PRWeek Awards Carmichael Lynch Relate has been named a finalist for Outstanding Midsize Agency of the year in the 2017 PRWeek Awards and shortlisted in three categories, including:

Best Promotional Event: “A Simply Better #CheesePull for National Grilled Cheese Day,” with Arla Foods

Best in Corporate Branding: “U.S. Bank Inspires with the Power of Possible,” with U.S. Bank

Best in Community Relations: “National Painting Week Inspires Care for Communities,” with Sherwin Williams

Now entering its 18th year, the PRWeek Awards are widely considered the communication industry’s top accolades. The awards honor the best campaigns, agencies and professionals across nearly 40 categories of distinction. The finalists are chosen by a judging panel of esteemed PR professionals from corporate, agency, nonprofit and government communications teams.

“We are so pleased that our work has been recognized as a finalist for Outstanding Midsize Agency of the Year as well as three of our exceptional client campaigns,” said Carmichael Lynch Relate President Julie Batliner. “These accolades cap a year of record growth for the agency and strengthen our commitment to creating big, contagious, game-changing ideas for our clients that drive results.”

Winners will be announced Thursday, March 16, at the PRWeek Awards Ceremony in New York City. 

2016-12-09 00:00:00
Julie Batliner Wins Two Silver Stevie Awards for Women in Business Carmichael Lynch Relate President Julie Batliner has been named the winner of two Silver Stevie® Awards in the Female Executive of the Year and Woman of the Year categories at the 13th annual Stevie Awards for Women in Business.

The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The 2016 awards received entries from 31 nations and territories.

Nicknamed the Stevies for the Greek word for “crowned,” the awards were presented to winners Friday, Nov. 18, during a dinner event attended by more than 500 people at the Marriott Marquis Hotel in New York City. The event was broadcast on Livestream.

More than 1,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 90 categories. Julie won silver in both the Female Executive of the Year for Business Services – 11 to 2,500 Employees category, as well as the Woman of the Year in the Advertising, Marketing & Public Relations category.

Julie Batliner ascended to the presidency of Carmichael Lynch Relate (formerly Spong) in September 2015 after 10 years serving as the company’s lead client relationship manager. She has won industry-leading recognition for her work from PRWeek and the Silver Anvils, among others, on behalf of some of the most prestigious brands in the world.

Stevie Award winners were selected by more than 160 professionals worldwide who participated in the judging process this year.

“Each year we think the quality of achievements portrayed in Stevie-winning nominations couldn’t possibly get any better, and each year the amazing women who are recognized in this program prove us wrong,” said Michael Gallagher, Stevie Awards founder and president. “We are thrilled and humbled to be able to recognize so many outstanding women in the Stevie Awards for Women in Business, and to share the stories of their achievement with the world.” 

2016-11-23 00:00:00
Carmichael Lynch Named to OUTSIDE's Best Places to Work Carmichael Lynch has been named to OUTSIDE’s Best Places to Work of 2016. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play. These companies encourage employees to lead an active lifestyle, are eco-conscious, and prioritize giving back to the community. Created in conjunction with the Outdoor Industry Association and Best Companies Group, the list of winners appears online at

“This year’s list of Best Places to Work highlights employers who go above and beyond for their staff,” said OUTSIDE Online Editor Scott Rosenfield. “Included are organizations that emphasis a healthy work life balance and promote, encourage and reward employees to live active and healthier lives.”

To create the best places to work 2016 list, OUTSIDE started by comparing employers to five core categories, reflecting the magazine’s values and focus: Adventure/Travel, Wellness, Culture, Gear, and Media. OUTSIDE then conducted a rigorous vetting process in partnership with the Best Companies Group to assess the policies, practices, and demographics of hundreds of companies.

Powered by employee workplace reviews and taking into account factors like corporate culture, job satisfaction, work environment and overall employee engagement, the Best Places to Work list represents only the top companies that are not only empowering but also encouraging their employees to live better, healthier and more active lives. 

2016-11-15 00:00:00
Spong Rebrands as Carmichael Lynch Relate Effective today, Spong is changing its name to Carmichael Lynch Relate. This rebranding reflects the firm’s evolution as a creative marketing communications agency rooted in the public relations and social engagement disciplines.

“This rebrand comes amidst a year of record growth for our agency and is an exciting step in our ongoing evolution,” said Carmichael Lynch Relate President Julie Batliner. “Carmichael Lynch Relate is built on the foundation of nearly three decades of award-winning work creating big, contagious, game-changing ideas for our clients – ideas that steal the conversation and own their category. Our new name embodies this philosophy as we continue to build powerful relationships between people and brands.”

The name also celebrates the adjacency to advertising powerhouse Carmichael Lynch. Carmichael Lynch and Carmichael Lynch Relate remain stand-alone agencies, each with their own expertise that can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

“These changes reflect how we’ve been working, and we’ve already seen great success with our shared clients – U.S. Bank, Jack Link’s Protein Snacks, Arla Foods and Truvia, among them,” said Carmichael Lynch CEO Mike Lescarbeau. “Our people are thinking beyond the borders of their disciplines and collaborating with others in the building to find the best ideas and solutions for our clients.”

Carmichael Lynch and Carmichael Lynch Relate are both introducing a new logo and identity system to represent this change. 

2016-10-18 00:00:00
Evereve Selects Carmichael Lynch, Spong to Lead Advertising and PR MINNEAPOLIS (August 18, 2016) – Evereve, a national brand dedicated to empowering moms through fashion, has selected Carmichael Lynch and its public relations division Spong as the red-hot clothing retailer's integrated agency of record (AOR). Work will begin immediately and will include brand planning, advertising, public relations, social engagement and digital marketing. The decision comes after a competitive review.
"Our winning contenders showed a deep understanding of the powerful role fashion can play in a mom's life," said Megan Tamte, co-founder and CEO of Evereve. “Their unmatched passion and distinctive creative and integrated service offerings will help us continue to share our mission of inspiring every mom to embrace her beauty and power.”

“Evereve has an amazing brand story that needs telling, and of course, we love the chance to help strengthen our fellow moms who are shaping the world,” said Julie Batliner, president of Spong and a managing partner at Carmichael Lynch.

This partnership is Evereve’s biggest marketing investment to-date as the company continues to expand its presence nationwide, as well as through its e-commerce site and Trendsend, an online styling service.

About Evereve
Evereve, co-founded 11 years ago by Megan and Mike Tamte, is a casual contemporary women’s clothing boutique dedicated to styling the fashion-loving mom. As one of the fastest growing retailers in the U.S., Evereve operates 68 stores in 22 states, supported by a team of over 1,000 uniquely trained stylists who are committed to the company’s mission of inspiring moms to realize their beauty and power. Evereve can also be found online at and Trendsend, Evereve’s fast-growing online styling service, is accessible 24/7 to moms who prefer Evereve stylists to handpick and mail outfits to them without leaving home.

2016-08-19 00:00:00
Batliner and Senn Named Managing Partners of Carmichael Lynch MINNEAPOLIS (August 9, 2016) – Carmichael Lynch today announced the promotions of Julie Batliner and Marty Senn to managing partners of the firm. They join current managing partners Mike Lescarbeau, Marcus Fischer and Mark Feriancek. As managing partners, Batliner and Senn will help champion the agency’s continued growth and success.

Julie Batliner is president of Spong, the public relations agency division of Carmichael Lynch, Inc. She has been a catalyst for growth and integration at the agency, leading an impressive list of both organic and new business wins. Under her leadership, Spong is on pace to have its best-ever growth year in its 26-year history. Batliner’s work has received the profession’s highest honors for developing innovative campaigns that achieve business results. In the past three years alone, her client work has won 32 awards, including honors from PRWeek, the EFFIEs, national and local Public Relations Society of America chapters and the SABRE awards. Batliner was also a recent recipient of the 2016 Women in Business award by the Minneapolis/St. Paul Business Journal.

“I am proud to work with the team to take the agency to the next level in this ever-evolving marketing landscape with an even sharper focus on our client-centric approach,” said Batliner. “We are poised to help our clients’ businesses succeed as marketing disciplines continue to become more interdependent.”

Marty Senn serves as chief creative officer for Carmichael Lynch. He joined the agency in 2013 as an executive creative director, immediately impacting the agency’s creative output, as well as the integration process among all disciplines. Senn has been a key player in winning a number of highly competitive new business reviews, including U.S. Bank, Truvía and Arla Global. Under his watch, the agency has continued to garner coveted creative awards, including recent wins at the EFFIEs, One Show, Facebook Awards and the 2016 Cannes Lions International Festival of Creativity.

“It’s an honor to help build this next iteration of Carmichael Lynch,” said Senn. “There’s so much talent here already, in so many different capacities, that I think we’re in a really unique position to be that ‘agency of the future’ that everyone is trying to be.”

“These two brilliant young leaders are each rightly famous within the increasingly integrated fields of advertising and public relations,” said Mike Lescarbeau, chief executive officer of Carmichael Lynch. “Their deep insights and modern worldview will keep our offerings relevant, continuing our longstanding tradition of providing groundbreaking work to our clients.”

2016-08-09 00:00:00
Marvin Windows and Doors Selects Spong as New Agency Partner MINNEAPOLIS (July 20, 2016) – The Marvin Family of Brands has selected Spong as its public relations and social media agency for both the Marvin Windows and Doors and Integrity Windows and Doors brands.
Spong was chosen as part of a competitive pitch process to support the brands’ continued growth in a crowded building products industry. The firm was selected based on its long history and deep relationships in the home, design and building products segment, along with its intimate knowledge of both consumer and trade audiences, and the influencers to reach them.

“Our team was seeking a partner that not only understood our industry and key audiences but had proven results in delivering impactful, strategic campaigns that build brand awareness and conversion,” said Brett Boyum, vice president of marketing for Marvin Windows and Doors. “Spong has the right team, experience, creativity and understanding to jump right into working with us to further position our brands for the future.”
“Our home, design and building products practice has been a long-standing cornerstone of our agency, and we are looking forward to putting our expertise to work to represent the renowned Marvin and Integrity brands,” said Julie Batliner, president of Spong.

Marvin Windows and Doors and Integrity Windows and Doors are two major national brands that exude quality and value. The Marvin brand is built on a heritage of quality and innovation, and continuously leads the industry in product design and function. Each product is made to order, one at a time, to meet every customer’s exact specifications. Similarly, Integrity products made with Ultrex® fiberglass, outperform and outlast vinyl, roll-form aluminum, and other composites. Superior material performance and unmatched fast, efficient delivery make Integrity windows and doors a great overall value. Both brands emulate The Marvin Companies’ century-long heritage of service, craftsmanship and quality with a focus on all-out performance.

2016-07-20 00:00:00
Truvía® Names Carmichael Lynch and Spong Agencies of Record MINNEAPOLIS (June 6, 2016) –Truvía®, maker of the #1 natural sugar substitute in the U.S., has named Carmichael Lynch and Spong as the integrated agencies of record (AORs) for the brand.[1] The agencies will develop work that encompasses brand planning, advertising, public relations, social engagement and digital content.

“Carmichael Lynch and Spong’s seamless integration and truly differentiating creative campaign ideas make them the perfect partners to take Truvía to the next level,” said A.J. Aumock, Truvía global marketing leader. “We’re looking forward to working together to let the world know that life with less sugar is just as sweet.”
The agencies were chosen through a competitive pitch process that focused on the launch of Truvía’s newest product called Truvía Nectar. The company also highlighted the agencies’ insight-led strategy and creative, integrated ideas that pushed the brand into evolving territories, along with their deep food and beverage expertise as a reason for selecting them as combined AORs.

“We have a history of helping category leaders defend and evolve their positions, and we are looking forward to putting that to work for Truvía,” said Carmichael Lynch President Marcus Fischer.

“We’re ready to tell the story of how sweetness with fewer calories can be enjoyed,” said Julie Batliner, president of Spong. “We look forward to working with Carmichael Lynch to provide best-in-class integrated capabilities and truly one-of-a-kind work for our new client.”

Carmicheal Lynch and Spong’s work will begin immediately.

2016-06-06 00:00:00
Spong President Julie Batliner Honored with 2016 Women in Business Award MINNEAPOLIS (April 19, 2016) – Spong president Julie Batliner was recently named a winner of the 2016 Women in Business award by the Minneapolis/St. Paul Business Journal. She will be honored at the Women in Business Awards Luncheon & Expo on May 26.

The awards honor women in business for their professional achievements, leadership and contributions to the broader Twin Cities community. More than 50 nominees will be honored at this year’s ceremony.

Batliner was named president of Spong in 2015, after 10 years serving as the agency’s managing director and lead client relationship manager. She has been fundamental to the agency’s growth, winning numerous new accounts for Spong, growing existing clients, as well as building notable partnerships via Carmichael Lynch.

"This award is further recognition for Julie's outstanding achievements since taking the reins at Spong, where she has reinvigorated the agency's brand, and grown revenue to unprecedented levels," said Mike Lescarbeau, chief executive officer of Carmichael Lynch.

2016-04-19 00:00:00
Spong Wins Big at MN PRSA Classics Awards MINNEAPOLIS (April 15, 2016) – Spong collected 11 awards at the Minnesota Public Relations Society of America (PRSA) Classics on April 14 at the Muse Event Center in Minneapolis, among the most awarded agencies of the night. The awards recognized Spong’s creative programs in a wide range of industries and practice areas, representing a total of six different clients. Of the 11 awards, Spong won two for Campaign of the Year, and was also a finalist for the Best in Show award.

The Minnesota chapter of PRSA hosts the awards to recognize excellence in public relations, with special attention to campaigns that successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. Spong received an impressive 21 finalist nominations at this year’s ceremony, a leader among the agencies recognized.

“We are honored to be awarded by the Minnesota PRSA for the distinguished client work we have executed in the last year,” said Julie Batliner, president of Spong. “We’ve gotten off to a very fast start in 2016 as we continue to build ideas that give our clients an advantage in their respective industries.”

Spong received the following MN PRSA Classics awards:

Influencer Outreach:
Arla Celebrates #GooeyGoodness
Spong with Arla

Creative Tactics:
Arla Celebrates #GooeyGoodness
Spong with Arla

Public Service (Business/Industry):
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block

Marketing Services (Established):
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block

Marketing Products (New):
BJ’s Restaurant & Brewhouse Welcomes Baby Quinoa As Its Newest Arrival
Spong with BJ’s Restaurant & Brewhouse

Marketing Products (Established):
Jennie-O Inspires Thanksgiving Perfection With the Holiday Table
Spong with Jennie-O

Marketing Products (Established):
Tuesday Becomes “Bluesday” to Ignite Summertime Blue Cheese Sales
Spong with Castello

Integrated Communications (Services):
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block

Integrated Communications (Products):
Jennie-O Inspires Thanksgiving Perfection With the Holiday Table
Spong with Jennie-O

Industry Campaign of the Year (Consumer Products):
Genuine Thermos Brand Heats Up the Coffee World
Spong with Genuine Thermos Brand

Industry Campaign of the Year (Consumer Services):
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block

2016-04-15 00:00:00
Spong Nets PRWeek Award for Cause Related Campaign of the Year MINNEAPOLIS (March 18, 2016) – Spong was honored with a PRWeek Award in New York City on March 17 for its work with H&R Block. The effort was recognized as Cause Related Campaign of the Year, and also received an Honorable Mention for Community Relations Campaign of the Year. Spong was a leader among the midsize agencies at the show, with a total of five finalists representing four different clients at this year’s ceremony.
The PRWeek Awards, now in their 17th year, are considered to be one of the communications industry’s highest accolades. They recognize the best campaigns, agencies and individuals in 35 categories.

“We are thrilled to see this one-of-a-kind campaign get rewarded, as well as to have been nominated for categories in a wide range of industries and practice areas,” says Julie Batliner, president of Spong. “Being recognized by PRWeek speaks to the high-level work that our clients and staff continue to produce.”

Spong received the following PRWeek award:

Cause-Related Campaign of the Year:
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block

Spong received an honorable mention for the following PRWeek award:

Community Relations Campaign of the Year:
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block

2016-03-18 00:00:00
Julie Batliner Promoted to President of Spong

MINNEAPOLIS (October 1, 2015) — Today, Carmichael Lynch Inc. named Julie Batliner president of the company’s public relations division, Spong. As president, Batliner will report to Carmichael Lynch CEO, Mike Lescarbeau, overseeing Spong’s Minneapolis and New York offices. Spong founder Doug Spong moves to president emeritus.

With more than 20 years experience in the public relations industry, Batliner has been a catalyst for growth at Spong. During her 10 years at the agency she has been instrumental in a long list of new business wins, including Arla Foods, Formica Corporation, Jennie-O Turkey Store, The Schwan Food Company and U.S. Bank. She has also leveraged the trust of Spong’s existing clients, resulting in significant organic business growth.

“We have a great team, fantastic clients, and an unrelenting commitment to driving business results,” said Batliner. “I’m looking forward to leading the agency and engaging in new depths of collaboration.”

Batliner has raised the bar on client service at Spong by initiating a Client Relationship Management program while simultaneously building the agency’s social media capabilities into a world-class offering. She is also an outspoken advocate for innovation in the PR industry, regularly moderating leadership panels and providing frequent commentary for the likes of PRWeek and PR News.

Batliner has received unparalleled recognition for her individual achievements. In 2009, she was named a Forty Under 40 honoree by the Minneapolis/St. Paul Business Journal and again by PRWeek in 2011. She was also a finalist for PR News’ Account Director of the Year. She has taken home a multitude of PRSA Silver Anvil Awards, PRSA Big Apple Awards and SABRE Awards.

Prior to joining Spong, Batliner worked for global agency FleishmanHillard for many years.

“Julie has the respect and admiration of her team and her clients,” said Lescarbeau. “She inspires ground-breaking, award-winning work from everyone around her, and I couldn’t be more excited to have her as part of our leadership team.”

“Julie is an outstanding professional who will make a remarkable agency president,” commented Doug Spong regarding Batliner’s promotion. “It has been a great honor to watch her develop through the years, and I know that the legacy of this great agency will be in the best of hands.”

For more information, please contact Ellie Taylor at (612) 334-6050 or

About Spong

Spong is one of the most decorated public relations firms. The firm was named “Creative Agency of the Year” in 2013 by The Holmes Report and is a four-time recipient of the “PR Agency of the Year” award by national trade journals PRWeek, PR News and The Holmes Report. The firm represents a select portfolio of envied brands with staff in Minneapolis and New York. Spong is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. Visit for more information.

About Carmichael Lynch

Carmichael Lynch is an internationally recognized leader in creative marketing, executing fresh ideas across all paid, earned and owned media. The agency’s client list includes numerous famous brands, including Subaru, U.S. Bank, Jack Link’s Jerky, Sierra Trading Post and BJ’s Restaurants Inc. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information, visit 

2015-10-01 00:00:00