Philosophy & Competitive Advantages

At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.

Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.

Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and service, but is also small enough to remain nimble and highly responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized as 2017‘s Midsize Agency of the Year by PRWeek, as well as Small Agency of the Year by the Holmes Report.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results. 

Network Description

Carmichael Lynch Relate is owned by the Interpublic Group (IPG), but operates as one of a handful of independent brands within the publicly traded company.  

Team

Number of Employees: 85
Julie Batliner, APR
President, Managing Partner
Emily Buchanan
Senior Director of Brand Marketing, Executive Vice President
Alison Dunning
Director of Client Services, Executive Vice President
Jill Schmidt
Director of Strategy, Corporate Practice Chair, Executive Vice President
Grete Lavrenz
Food & Nutrition Practice Chair, Executive Vice President
Cavan Reagan Reichmann
Managing Director, Social Engagement
Erika Collins
Senior Director of New Business, Partner
Eric Hausman
Retail Practice Chair, Senior Vice President
Beth Garcia
Home and Design Practice Chair, Senior Vice President

Campaigns

  • Advertiser: Carmichael Lynch Relate
  • Brand: Schwan's Company
  • Name: Four Courses. Four Seasons. One Hundred Yards.
  • Advertiser: Carmichael Lynch Relate
  • Brand: Schwan's Company
  • Name: Introducing Modern Mom's #WingMama, the Baroness
  • Advertiser: Carmichael Lynch Relate
  • Brand: Garden of Life
  • Name: Cultivating an #Organic and #Non-GMO Leadership Position
  • Advertiser: Carmichael Lynch Relate
  • Brand: Formica Corporation
  • Name: Writing a New Story for Surfacing
  • Advertiser: Carmichael Lynch Relate
  • Brand: Marvin Windows and Doors
  • Name: Shining a Spotlight on National Design Leadership
  • Advertiser: Carmichael Lynch Relate
  • Brand: Garden of Life
  • Name: Fueling Fitness Fanatics with Clean Nutrition
  • Advertiser: Carmichael Lynch Relate
  • Brand: Schwan's Company
  • Name: Serving Up Piece Offerings
  • Advertiser: Carmichael Lynch Relate
  • Brand: Evereve
  • Name: Dress Like a Mom
  • Advertiser: Carmichael Lynch Relate
  • Brand: MasterBrand Cabinets
  • Name: Showcasing Design Leadership
  • Advertiser: Carmichael Lynch Relate
  • Brand: Lorissa's Kitchen
  • Name: From Guy Snack to "My Snack"
  • Advertiser: Carmichael Lynch Relate
  • Brand: U.S. Bank
  • Name: The Power of Possible
  • Advertiser: Carmichael Lynch Relate
  • Brand: Sherwin-Williams
  • Name: Inspiring Care for Communities
  • Advertiser: Carmichael Lynch Relate
  • Brand: Castello
  • Name: Cheese Board Challenge
  • Advertiser: Carmichael Lynch Relate
  • Brand: H&R Block
  • Name: Developing Financially Savvy Teens
  • Advertiser: Carmichael Lynch Relate
  • Brand: Genuine Thermos Brand
  • Name: Overnight Coffee Heats up Genuine Thermos Brand

Awards

Award Distinction Category Brand Year
SABRE Awards Finalist Digital Agency of the Year Carmichael Lynch Relate 2018
SABRE Awards Winner Marketing to Women Evereve 2018
SABRE Awards Winner Publicity Stunt Garden of Life 2018
Minnesota PRSA Classics Awards Winner Marketing Products Garden of Life 2018
Minnesota PRSA Classics Awards Winner Special Events Sun Country Airlines 2018
Minnesota PRSA Classics Awards Winner Influencer Outreach Schwan's Company 2018
North American Innovation SABRE Awards Winner Best Use of Integrated Social Media Arla 2018
Diversity Distinction in PR Awards Winner Best PR Firm Diversity Initiative Carmichael Lynch Relate 2017
Minnesota PRSA Classics Awards Winner Community Relations Stacy's Pita Chips 2018
Minnesota PRSA Classics Awards Winner Social Media Promotion Schwan's Company 2018
IPG Inclusion Awards Winner Most Inclusive Climate Carmichael Lynch Relate 2017
Minnesota PRSA Classics Awards Winner Media Relations Garden of Life 2018
North American Innovation SABRE Awards Finalist Best Use of Social Networks Jack Link's 2018
OUTSIDE'S Best Places to Work Winner Best Places to Work Carmichael Lynch Relate 2017
Minnesota PRSA Classics Awards Winner Creative PR Tactics Schwan's Company 2018
She Runs It Winner Outstanding Company for Working Mothers Carmichael Lynch 2018
PRWeek Power List Winner Power List Julie Batliner 2017
American Advertising Federation Mosaic Awards Winner Mosaic Champion Award Marcus Fischer 2018
PRWeek Awards Finalist Best Content Jack Link's 2018
Star Tribune Top Workplaces Winner Top Workplaces Carmichael Lynch Relate 2017
PRSA-NY Big Apple Awards Winner Marketing Consumer Services: Finance U.S. Bank 2017
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Marketing - Consumer Products - Packaged Goods Castello 2017
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Integrated Communications - Consumer Products - Food & Beverage Castello 2017
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Events and Observances - More than Seven Days - Business - Products Sherwin-Williams 2017
PRSA National Silver Awards Silver Anvil Winner Marketing - Consumer Products - Food Castello 2017
PRWeek Awards Finalist Best in Corporate Branding U.S. Bank 2017
SABRE Awards Winner Small Agency of the Year 2017
Minnesota PRSA Classics Winner Special Events (less than 7 days) more than 25 employees Arla 2017
PRWeek Awards Winner Midsize Agency of the Year 2017
PRWeek Awards Finalist Best Promotional Event Arla Foods 2017
PRWeek Awards Honorable Mention Overall Agency of the Year 2017
Minnesota PRSA Classics Winner Brand Research & Insights Arla 2017
SABRE Awards Finalist Sponsorship Stacy's Pita Chips 2017
PRWeek Awards Finalist Best in Community Relations Sherwin-Williams 2017
SABRE Awards Finalist Blogger Outreach Castello 2017
Minnesota PRSA Classics Winner Industry Campaign of the Year U.S. Bank 2017
Minnesota PRSA Classics Winner Digital Execution Castello 2017
Minnesota PRSA Classics Winner Influencer Outreach Arla 2017
SABRE Awards Finalist The SABRE Award for Superior Achievement in Measurement & Evaluation Sherwin-Williams 2017
Minnesota PRSA Classics Winner Marketing Products with more than 25 employees Arla 2017
Diversity Distinction in PR Awards Winner Best PR Diversity Initiative Spong 2016
SABRE Awards Winner Business-to-Business Marketing Sherwin-Williams 2017
Minnesota PRSA Classics Winner Industry Campaign of the Year - Consumer Services H&R Block 2016
Minnesota PRSA Classics Winner Special Events (more than 7 days) with more than 25 employees Sherwin-Williams 2017
Minnesota PRSA Classics Winner Industry Campaign of the Year - Consumer Products Genuine Thermos Brand 2016
Minnesota PRSA Classics Winner Integrated Communications Jennie-O 2016
Minnesota PRSA Classics Winner Integrated Communications H&R Block 2016
Minnesota PRSA Classics Winner Marketing Products Castello 2016
Minnesota PRSA Classics Winner Marketing Products Jennie-O 2016
Minnesota PRSA Classics Winner Marketing Products BJ's Restaurant and Brewhouse 2016
Minnesota PRSA Classics Winner Marketing Services H&R Block 2016
Minnesota PRSA Classics Winner Public Service 2016
Minnesota PRSA Classics Winner Creative Tactics Arla 2016
Minnesota PRSA Classics Winner Influencer Outreach Arla 2016
PRWeek Awards Honorable Mention Community Relations Campaign of the Year H&R Block 2016
PRWeek Awards Winner Cause-Related Campaign of the Year H&R Block 2016
Global SABRE Award Global SABRE Award Winner Consumer Marketing Campaign of the Year Genuine Thermos Brand 2015
Minnesota PRSA Classics Finalist Best in Show H&R Block 2015
Minnesota PRSA Classics Program Winner Industry Campaign of the Year - Consumer Services H&R Block 2015
Minnesota PRSA Classics Program Winner Integrated Communications - Services H&R Block 2015
Minnesota PRSA Classics Program Winner Integrated Communications - Products Genuine Thermos Brand 2015
Minnesota PRSA Classics Program Winner Marketing Products Genuine Thermos Brand 2015
Minnesota PRSA Classics Program Winner Marketing Products Castello 2015
Minnesota PRSA Classics Element Winner Creative Tactics Genuine Thermos Brand 2015
Minnesota PRSA Classics Element Winner Social Media - Business/Industry Genuine Thermos Brand 2015
Minnesota PRSA Classics Element Winner Media Relations - Government/Nonprofit H&R Block 2015
PR News Platinum PR Awards Honorable Mention Twitter Communications Meet Minneapolis 2015
PRSA National Bronze Anvil Awards Bronze Anvil Award of Commendation Winner Media Relations - Consumer Products - Food & Beverage Jennie-O 2015
PRSA National Bronze Anvil Awards Bronze Anvil Award of Commendation Winner Websites - External Jennie-O 2015
PRSA National Bronze Anvil Awards Bronze Anvil Award of Commendation Winner Media Relations - Consumer Products - Food & Beverage Jack Link's Meat Snacks 2015
PRSA National Bronze Anvil Awards Bronze Anvil Award of Commendation Winner Media Relations - Consumer Products - Technology Genuine Thermos Brand 2015
PRSA National Bronze Anvil Awards Bronze Anvil Award of Commendation Winner Press Kits/Media Kits Genuine Thermos Brand 2015
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Marketing - Consumer Products - Non-Packaged Goods Trane 2015
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Marketing - Consumer Products - Packaged Goods Jack Link's Meat Snacks 2015
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Integrated Communications - Consumer Products - Food & Beverage Jack Link's Meat Snacks 2015
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Marketing - Consumer Services - Travel and Tourism/Hospitality Meet Minneapolis 2015
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Integrated Communications - Consumer Products - Packaged Goods Genuine Thermos Brand 2015
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Marketing - Consumer Products Jennie-O 2015
PRSA-NY Big Apple Awards Big Apple Award Winner Marketing Consumer Products - Other H&R Block 2015
PRSA-NY Big Apple Awards Big Apple Award Winner Integrated Communications - Consumer Products & Services Jack Link's Meat Snacks 2015
PRSA-NY Big Apple Awards Big Apple Award Winner Marketing Consumer Products - Technology Genuine Thermos Brand 2015
PRSA-NY Big Apple Awards Big Apple Award Winner Marketing Consumer Products - Packaged Goods Genuine Thermos Brand 2015
SABRE Awards Gold Finalist Consumer Agency of the Year Spong 2015
SABRE Awards Gold Finalist H&R Block 2015
SABRE Awards Gold Special Event Jack Link's Meat Snacks 2015
SABRE Awards Gold Product Media Relations - Consumer Media Genuine Thermos Brand 2015
Global SABRE Award Global SABRE Award Winner Consumer Marketing Campaign of the Year SUPERVALU 2014
Minnesota PRSA Classics Program Winner Marketing Products Trane 2014
Minnesota PRSA Classics Program Winner Marketing Products Jack Link's Meat Snacks 2014
Minnesota PRSA Classics Element Winner Feature Writing Spong 2014
Minnesota PRSA Classics Program Winner Special Events Sherwin-Williams 2014
Minnesota PRSA Classics Element Winner Creative Tactics Sherwin-Williams 2014
PRSA National Bronze Anvil Awards Bronze Anvil Award of Commendation Winner Media Relations - Consumer Products DSM 2014
PRSA National Bronze Anvil Awards Bronze Anvil Award of Commendation Winner Social Media - Consumer Products Genuine Thermos Brand 2014
PRSA National Bronze Anvil Awards Bronze Anvil Award of Commendation Winner Media Relations - Consumer Products Trane 2014
PRSA National Bronze Anvil Awards Bronze Anvil Winner Feature Writing Spong 2014
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Marketing - Consumer Products Genuine Thermos Brand 2014
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Marketing - Consumer Products Jack Link's Meat Snacks 2014
PRSA National Silver Awards Silver Anvil Award of Excellence Winner Events and Observances Sherwin-Williams 2014
PRSA National Silver Awards Silver Anvil Winner Community Relations - Business - Services H&R Block 2014
PRSA National Silver Awards Silver Anvil Winner Community Relations - Business - Products Sherwin-Williams 2014
PRSA National Silver Awards Silver Anvil Winner Events and Observances Trane 2014
PRSA-NY Big Apple Awards Honorable Mention Website - New or Newly Designed Merrick Pet Care 2014
PRSA-NY Big Apple Awards Honorable Mention New Media/Social Media Campaign - Consumer Products & Services Merrick Pet Care 2014
PRSA-NY Big Apple Awards Honorable Mention New Media/Social Media Campaign Sherwin-Williams 2014
PRSA-NY Big Apple Awards Honorable Mention Integrated Communications - Consumer Products & Services Sherwin-Williams 2014
PRSA-NY Big Apple Awards Big Apple Award Winner Community Relations Sherwin-Williams 2014
SABRE Awards Bronze Home and Furnishings Genuine Thermos Brand 2014
SABRE Awards Gold Sponsorship Trane 2014
SABRE Awards Gold Blogger Outreach Sherwin-Williams 2014
Holmes Report Creative Agency of the Year Winner Agencies of the Year Spong 2013

Clients

Advertiser Brand Business Sector Type of Work since
76 Gas Stations 76 Gas Stations Transport, Travel and Tourism
Arla Foods Arla Cheese
Art.com Art.com Online Retail, E-store
Bath and Body Works Bath and Body Works Cosmetics, Beauty Products & Perfumes
Best Buy Best Buy Retail, Distribution & Restaurants
Castello Castello Cheese
Conoco Gas Stations Conoco Gas Stations Transport, Travel and Tourism
Crooked Water Spirits Crooked Water Spirits Alcoholic
DSM DSM Health & Pharmaceutical Products
Schwan's Company Edwards Desserts, Freschetta, Mrs. Smith's, Pagoda, Red Baron, Tony's Food
Formica Corporation Formica Corporation Household Products & Maintenance
Garden of Life, Inc. Garden of Life Vitamins & Diet Complements
Genuine Thermos Brand Genuine Thermos Brand Beverages
Hearth & Home Technologies Hearth & Home Technologies Home Appliances, Furniture & Gardening
Infinity Replacement Windows Infinity Replacement Windows Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation
Integrity Windows and Doors Integrity Windows and Doors Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation
Jack Link's Protein Snacks Jack Link's Protein Snacks Food
Jennie-O Jennie-O Food
Marvin Windows and Doors Marvin Windows and Doors Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation
Masterbrand Cabinets MasterBrand Cabinets Household Products & Maintenance
Meet Minneapolis Meet Minneapolis Transport, Travel and Tourism
Michael Graves Architecture & Design Michael Graves Architecture & Design Business Services
Minnesota Twins Minnesota Twins Others
2017
Page Education Foundation Page Education Foundation Institutional/Public Interest/Non-Profit Org.
Phillips 66 Company Phillips 66 Transport, Travel and Tourism
Post Consumer Brands Post Consumer Brands Food
Prevent Biometrics Prevent Biometrics Health & Pharmaceutical Products
Rapala Rapala Culture, Leisure & Sport
Sun Country Airlines Sun Country Airlines Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Supervalu SUPERVALU Retail, Distribution & Restaurants
The Sherwin-Williams Company The Sherwin-Williams Company Household Products & Maintenance
Truvia Truvia Jam, Honey, Peanut Butter, Sugar
  • Television
  • Digital
  • Web Advertising/Banners
  • Web Film
  • Print
  • Promotion & Event
  • Branded Content
2016
U.S. Bank U.S. Bank Banking, Finance, Law & Insurance