Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-375-8500

Basic Info

Core Competencies: Full Service, Digital, Social Media, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Public Relations, Media Buying/Planning, Corporate Communication, Crisis Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Branding/Celebrity endorsement, Strategy and Planning, Financial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Women

Founded in: 1990

Employees: 90

Awards: 210

Creative Work: 33

Clients: 21

Carmichael Lynch Relate

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-375-8500
Erika Collins

Erika Collins

Senior Director of New Business

About Carmichael Lynch Relate

At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.

Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.

Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top public relations industry press, PRWeek and The Holmes Report, as a 2017 Agency of the Year. Most recently, we were a finalist for 2019 Creative Agency of the Year at the SABRE Awards.


Philosophy & Competitive Advantages

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results. 

Network Description

Carmichael Lynch Relate is owned by the Interpublic Group (IPG), but operates as one of a handful of independent brands within the publicly traded company.  

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