TitleNaturally Balanced, Digital
Agency
Campaign Naturally Balanced
Advertiser PepsiCo Inc.
Brand Montellier
Date of First Broadcast/Publication 2021 / 4
Business Sector Mineral, Sparkling & Bottled Waters
Story Montellier Carbonated Natural Spring Water is excited to announce the launch of a new brand campaign focused on communicating its unique and naturally balanced taste. The proudly Canadian owned and operated brand, sourced in Quebec, is conveying how its water is sparkling, yet also smooth, through a beautifully crafted spot, as well as POS, digital, print, and social elements. The truth about things that work in perfect balance is that they can be unexpected and surprising. But what ultimately matters is that they just work together. Like how the simple things can also be sophisticated, how the calm moments can be invigorating, and laidback time can also be lively. Or in Montellier’s case: sparkling can also be smooth.
Media Type Digital

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