TitleTents of Hope
Agency
Campaign Tents of Hope
Advertiser Havas Spain
Brand Accem
Date of First Broadcast/Publication 2023
Business Sector Advertising & Communication
Story Imagine leaving your country abruptly due to conflict or persecution for your identity or beliefs. Overnight, you go from being a Creative Director or Chief Marketing Officer to simply a "REFUGEE." This is the reality for 130 million people worldwide. We aimed to showcase the hidden potential, talent, and experience within refugee camps. Using actual tent fabric, we printed the CVs of individuals living there. These unique resumes were sent to institutions, public agencies, and top companies in the country. Today, refugees are being considered in their hiring processes, offering them a chance for a brighter future.
Media Type Public Relations
Length

Our Work