Frontline19 - "Sicker Than The Patients"

adam&eveDDB

adam&eveDDB London, United Kingdom

287

This ad is part of the ACT Responsible Collection

Brand: Frontline19
Country: United Kingdom

Advertiser: Frontline19

Title	Sicker Than The Patients
Agency	adam&eveDDB
Campaign	Sicker Than The Patients
Advertiser	Frontline19
Brand	Frontline19
Date of First Broadcast/Publication	2024 / 4
Business Sector	Charities, Foundations, Volunteers
Story	A 2-minute spot shows CCTV footage of different NHS workers breaking down in moments when they believe they are alone and nobody can witness their true emotional state. We see workers putting on a brave face and getting back to work as if nothing is wrong - an upsetting reality which emphasises how the need for support is more urgent than ever. The film ends with an appeal to donate to Frontline19 so that they can provide the support NHS workers desperately need.
Philosophy	With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic.
Media Type	Television & Cinema
Length	120 seconds
Audio	750mph
Editing Company	Tenthree
Chief Creative Officer	Richard Brim
Executive Creative Director	Ant Nelson
Executive Creative Director	Mike Sutherland
Creative Director	Richard Gayton
Creative Director	Darren Beresford
Copywriter	Darren Beresford
Chief Executive Officer (CEO)	Miranda Hipwell
Art Director	Richard Gayton
Head of Integrated Production	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Print production	Jaki Jo Hannan
Creative Excellence Manager	Cassie Bodaly
Project Director	Andrea Kenyon
Chief Strategy Officer	Martin Beverley
Head Of Planning	Will Grundy
Business Director	Adam Patel
Account Director	Renee James
Project Manager	Josie Shand
Legal	Candice Macleod
Legal	Tom Campbell
PR Executive	Shehneal Dhaliwal
PR Assistant	Femke Pusey
Account Manager	Lydia Bauer
Business Affairs Manager	Edan Cummins
Production Company	Morton Jankel Zander (MJZ)
Director	Henry Hobson
Director of Photography (DOP)	Ben Seresin
Producer	Lucy Jones
Head of Production	Lucy Jones
Executive Producer	Lindsay Turnham
Production Manager	Dulcie Menzie
Sound Recordist	Paddy Owen
Production Designer	Sophie Becher
Hair	Natasha Lawes
Assistant Director	Jim Cole
Gaffer	Niko Kalermarakis
Costume	Rebecca Rich
Sound Designer	Sam Ashwell
Mix	Sam Ashwell
Editor	stephen dunne
Editor	Billy Mead
Audio	Olivia Ray
Audio	Carla Thomas
Assistant Director	Jules Bayer-Crier
Offline Editor	Rachel Goodger