| Title | Wake up call |
| Agency | Roose & Partners |
| Campaign | Wake up call |
| Advertiser | Blistex Inc. |
| Brand | Blistex |
| Posted | March 2000 |
| Product | Blistex |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Tagline | Let Lips Live |
| Story | BLISTEX A bold ad campaign that moved away from the soft and gentle imagery usually associated with lip care products. Young, fashionable, empowered females and punchy headlines were used to deliver the message in these eye-catching, colourful ads. |
| Media Type | Magazine |
| Market | Europe, United Kingdom |
| Creative Director | Nick Fordham |
| Copywriter | Kate Ward |
| Art Director | Andy Wyton |
| Photographer | Karen Groombridge |