| Title | What Matters |
| Agency | BBDO New York |
| Campaign | What Matters |
| Advertiser | General Electric Company |
| Brand | GE |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Industry |
| Tagline | Technology is how we do things. People are why we do things |
| Media Type | Television |
| Length | |
| Audio Post Production | Sonic Union |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Michael Aimette |
| Creative Director | Eric Goldstein |
| Creative Director | Fred Kovey |
| Head of Production | David Rolfe |
| Executive Producer | George Sholley |
| Producer | Jack Patrick |
| Production Company | Smuggler |
| Director | Todd Field |
| Director of Photography (DOP) | Justin Brown |
| Editing Company | Rock Paper Scissors |
| Editor | Adam Pertofsky |
| Colorization | Company 3 |
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