Walter Campbell
Creative Director at TBWA\PARIS
Boulogne-Billancourt, France
TitleBet on Black
Agency
Campaign Bet on Black
Advertiser Diageo
Brand Guinness
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Tagline Good things come to those who wait.
Story It's a race meeting in Cuba. Pow! goes the starting pistols, but the "runners" (snails) don't move. Crowd tension. Suddenly snails move! We see a snail in an almost empty Guinness glass.
Media Type Television
Length
Recording Studio
Production Company
Music
Creative Director
Copywriter
Art Director
Agency Producer
Director
Music
Sound Design Company
Account Executive
Producer
Production Company Headquarters
Production Company Headquarters / Bicoastal
Editor

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