Partner, National Creative Director
at
Rethink Communications Inc., Vancouver
Vancouver, Canada
| Title | Six-Second Ambush Advisories |
| Brief | Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men. |
| Agency | Rethink Communications Inc. |
| Campaign | Six-Second Ambush Advisories |
| Advertiser | YWCA |
| Brand | YWCA |
| Posted | February 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The YWCA of Vancouver is a progressive, non-profit organization dedicated to achieving women’s equality. Their mission is to build better futures for children, youth and women. Through advocacy and integrated services they work to foster economic independence, wellness and equal opportunity. |
| Media Type | Digital |
| Creative Director | Ian Grais |
| Creative Director | Chris Staples |
| Creative Director | Mike Dubrick |
| Creative Director | Aaron Starkman |
| Copywriter | Jordon Lawson |
| Copywriter | Max May |
| Art Director | Pamela Rounis |
| Agency Producer | Megan O |
| Strategist | Aliz Tennant |
| Strategist | Gordon Zhang |
| Strategist | Rose Koo |
| Account Manager | Rachael Sawer |
| Account Manager | Chelsea Stoelting |
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