Title | The Bucket Sessions |
Agency | Naga DDB Malaysia |
Campaign | The Bucket Sessions |
Advertiser | KFC |
Brand | KFC Malaysia |
Date of First Broadcast/Publication | 2017 / 9 |
Business Sector | Restaurants & Fast Food |
Story | What happens when strangers bond over a bucket of KFC? Well KFC is aiming to depict just that. While the nation ushers in the upcoming National Day and Malaysia Day, KFC Malaysia is seizing this opportunity to launch a campaign based on the spirit of unity, over its bucket of fried chicken. The main idea is to cheekily illustrate budding relationships between strangers of polar opposites over a bucket of KFC. Besides that, the thought behind KFC’s “The Bucket Sessions” is also to show that Malaysians have a lot more in common than they think – their love for food is one of it. In a statement, KFC said it recognises that mealtimes are more than just heartwarming quality time spent with loved ones. It added, “Food can be the best ice-breaker that captures life’s precious moments especially as we share stories, listen and connect to one another while having a meal together.” |
Media Type | Web Film |
Length | |
Executive Creative Director | Alvin Teoh |
Deputy Executive Creative Director | Paul Lim |
Associate Creative Director | Jeremy Yeoh |
Copywriter | Cindy Chong |
Copywriter | Mohamed Firdaus |
Copywriter | Idzwan Johar |
Copywriter | Stephanie Leong |
Art Director | Lai Wai Yeap |
General Manager | Clarence Koh |
Account Director | RZ Chew |
Account Manager | Sheldon Sequerah |
Account Executive | Eugene Ong |
Project Manager | Victoria Lim |
AV Manager | Sharon de Silva |
AV Producer | Lee Boon Hsin |
AV Intern | Jared |
Director | Lobak |
Assistant Director | Wong Sen Kiat |
Director of Photography (DOP) | Patrick Chua |
Producer | Jamie Chua |
Production Company | Real Time Studios |