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More
Xavier Royaux
SVP Chief Marketing Officer
at
McDonald's France
Paris, France
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About
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Work
Awards
My Latest Work
SEE ALL WORK
Vestiaire
McDo Music Tour
McCafé
Frites
About me
This profile was created because Xavier Royaux has been referenced on AdForum.
It's my profile and I want to edit it.
Sector Experience
Restaurants & Fast Food
Food
Department Stores, Supermarkets
Environmental & Ecological Issues
TV/Radio Programs & Stations
Cable / Satellite Services
Disease Awareness, Support Groups & Associations
Energy & Water Authorities, Utilities
Anti-Domestic Violence, Sexual Abuse
show more
Awards
2023 Grand Prix Stratégies de la Publicité
2023 EFFIE France
2023 The Gerety Awards Creative Prize
2023 Grand Prix Stratégies du Brand Content
2023 Prix Club des Directeurs Artistiques (Club des DA)
2022 Prix Club des Directeurs Artistiques (Club des DA)
2022 D&AD Awards
2021 EFFIE France
2021 Prix Club des Directeurs Artistiques (Club des DA)
2020 Prix Club des Directeurs Artistiques (Club des DA)
2020 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2020 The One Show
2020 D&AD Awards
2019 The One Show
2019 Cannes Lions International Festival of Creativity
2019 D&AD Awards
2019 Grand Prix Stratégies de la Publicité
2019 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2019 Epica Awards
2019 Prix Club des Directeurs Artistiques (Club des DA)
2018 Prix Club des Directeurs Artistiques (Club des DA)
2016 Cannes Lions International Festival of Creativity
2016 Epica Awards
2016 Prix Club des Directeurs Artistiques (Club des DA)
2016 Cristal Media & ADvertising Summit
2016 CLIO Awards
2015 Epica Awards
2015 ANDY Awards
2015 Grand Prix Stratégies de la Publicité
2014 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2014 Epica Awards
2014 EFFIE France
2013 Cristal Media & ADvertising Summit
2013 Epica Awards
2012 Prix Club des Directeurs Artistiques (Club des DA)
2010 D&AD Awards
2010 Grand Prix de la Publicité Presse Magazine
2010 The New York Festivals Advertising Awards
2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2010 Grand Prix Stratégies de la Publicité
2010 ADC Annual Awards
2010 Cannes Lions International Festival of Creativity
2010 IAA Responsibility Award
2010 CRESTA
2010 Cristal Media & ADvertising Summit
2010 Phénix U.D.A de la Communication / Phénix UDA de la Communication
2009 The Intercontinental Advertising Cup (The Cup) / ICAC
2009 The Golden Drum Awards
2009 Grand Prix des Médias
2009 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2009 Cristal Media & ADvertising Summit
2009 Prix Club des Directeurs Artistiques (Club des DA)
2008 Cristal Media & ADvertising Summit
2008 CLIO Awards
2006 Cristal Media & ADvertising Summit
2005 Eurobest
2005 Grand Prix Stratégies de la Publicité
2005 Ad-Awards
2004 Eurobest
show more
People I worked with
Stéphane Xiberras
President - Creative director
BETC Paris
Faustin Claverie
TBWA\GROUPE, Boulogne-Billancourt
Benjamin Marchal
Executive Creative Director
TBWA Paris
Matthéo Pressmar
directeur commercial
TBWA\PARIS
Jean-François Goize
Executive Creative Director
Brainsonic
My Work
SEE ALL WORK
5088
Big Mac
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
607
Joyeuses Fêtes
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
697
Chaussettes Roses
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
617
Chaussettes Vertes
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
618
Chaussettes Bleues
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
613
Chaussettes Jaunes
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
1120
Reveal Socks
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
7406
McDonald's McCrispy
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
2843
Lil' Parc
BRAND:
McDonald's
AGENCY:
DDB Paris
Positions
Senior Vice President CMO
McDonald's France
November 2015 - Present (8 years 5 months)
Managing Director
BETC Paris
Pantin, France
2008 - 2010 (2 years)
View profile
Work
Awards
7340
Want to be a Girl
BRAND:
June
AGENCY:
BETC Paris
14176
Asterix
BRAND:
McDonald's
AGENCY:
BETC Paris
42915
Scream
BRAND:
McDonald's
AGENCY:
BETC Paris
19743
Cinderella
BRAND:
McDonald's
AGENCY:
BETC Paris
10702
The Model and The Surfer (English)
BRAND:
McDonald's
AGENCY:
BETC Paris
13503
Pass / Fail
BRAND:
McDonald's
AGENCY:
BETC Paris
7562
Exam Results: Fail (French)
BRAND:
McDonald's
AGENCY:
BETC Paris
7807
Exam Results: Pass (French)
BRAND:
McDonald's
AGENCY:
BETC Paris
9034
Giant Hand A
BRAND:
McDonald's
AGENCY:
BETC Paris
7511
Fashion Week
BRAND:
McDonald's
AGENCY:
BETC Paris
10095
Le Mans
BRAND:
McDonald's
AGENCY:
BETC Paris
11463
Giant Hand B
BRAND:
McDonald's
AGENCY:
BETC Paris
8697
Want to be a Girl (French)
BRAND:
June
AGENCY:
BETC Paris
16650
Darth Vader B
BRAND:
McDonald's
AGENCY:
BETC Paris
7452
Exam Results: Fail
BRAND:
McDonald's
AGENCY:
BETC Paris
8296
Exam Results: Pass
BRAND:
McDonald's
AGENCY:
BETC Paris
show more
2010 D&AD Awards
2010 Grand Prix de la Publicité Presse Magazine
2010 The New York Festivals Advertising Awards
2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2010 Grand Prix Stratégies de la Publicité
2010 ADC Annual Awards
2010 Cannes Lions International Festival of Creativity
2010 IAA Responsibility Award
2010 CRESTA
2010 Cristal Media & ADvertising Summit
2010 Phénix U.D.A de la Communication / Phénix UDA de la Communication
2009 The Intercontinental Advertising Cup (The Cup) / ICAC
2009 The Golden Drum Awards
2009 Grand Prix des Médias
2009 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
2009 Cristal Media & ADvertising Summit
2009 Prix Club des Directeurs Artistiques (Club des DA)
2008 Cristal Media & ADvertising Summit
2008 CLIO Awards
Deputy Director-General
Saatchi & Saatchi Duke
2003 - 2007 (4 years)
Development Director
Saatchi & Saatchi Duke
Saint Denis, France
April 2003 - December 2003 (8 months)
Work
Awards
6414
Caesar & Brutus: Teaser 5
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
6136
Caesar & Brutus: Teaser 4
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
6056
Caesar & Brutus: Teaser 3
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
5872
Caesar & Brutus: Teaser 2
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
6102
Caesar & Brutus: Teaser 1
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
7534
Caesar & Brutus
BRAND:
Valtero
AGENCY:
Saatchi & Saatchi Duke
5912
When the city becomes alive (Flemish)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5575
When the city becomes alive (German)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5388
When the city becomes alive (Dutch)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5774
When the city becomes alive
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
4934
When the city becomes alive (Belgian)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
5314
When the city becomes alive (French)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
7145
When the city becomes alive (30 sec)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
8485
When the city becomes alive (45 sec)
BRAND:
Suez
AGENCY:
Saatchi & Saatchi Duke
6382
Hand - Girl
BRAND:
Innocence En Danger
AGENCY:
Saatchi & Saatchi Duke
show more
2006 Cristal Media & ADvertising Summit
2005 Eurobest
2005 Grand Prix Stratégies de la Publicité
2005 Ad-Awards
2004 Eurobest
General Manager
Dassas & Co
Paris, France
1995 - 1997 (2 years)
Responsable client
TBWA\PARIS
Boulogne-Billancourt, France
View profile
Work
Awards
6388
Reconciliation
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
9486
MCDONALD'S Chicken Forever Spicy
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
6504
The Rope
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
7050
Rawing
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
8998
Karate
BRAND:
McDonald's
AGENCY:
TBWA\PARIS
show more
2022 Prix Club des Directeurs Artistiques (Club des DA)
2022 D&AD Awards
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