| Title | Table |
| Agency | Brindfors MullenLowe |
| Campaign | Your Time to Shine - Electrolux |
| Advertiser | Electrolux |
| Brand | Electrolux |
| Posted | April 2010 |
| Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
| Tagline | Thinking of you |
| Story | The idea of the campaign is to take a category that people care very little about and inject it with emotional meaning. Typically, white-good manufacturers talked about features like cooking temperatures, sizes and capacity. Instead we wanted to talk about what these objects help the consumer to deliver. Fun mealtimes, family warmth, magical moments with friends. These are the real end benefits. It was about shifting the conversation from things the consumer doesn't care about to those things they do. |
| Media Type | Television |
| Length | |
| Market | Europe |
| Soundtrack | Roll The Dice |
| Executive Creative Director | Basil Mina |
| Creative Director | Steven Hanratty |
| Creative Director | Håkan Fagerstedt |
| Art Director | Håkan Fagerstedt |
| Copywriter | Steven Hanratty |
| Executive Agency Producer | Mark Baughen |
| Account Director | Peter Preisler |
| Account Director | Dave Boscawen |
| Director | Mehdi Norowzian |
| Production Company | RSA Films |
| Editing Company | Arcade Edit |
| Special Effects / VFX | Smoke & Mirrors |
| Music | Sara Schiralli |
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