| Title | Crabziness |
| Agency | Voskhod |
| Campaign | Crabziness |
| Advertiser | Vici Seafood |
| Brand | Vici |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Fresh Fish & Seafood |
| Story | Vici Crab Sticks Campaign was certainly the craziest project we’ve done for a while. The Russian production company SKBD.SH commissioned Javier Lourenço to direct a bizarre live action comedy campaign for the acclaimed Russian independent agency Voskhod. These 3 internet pre-roll ads were followed by an “Add crab” button that when the user clicks, magic “crabziness” happened. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Andrey Gubaydullin |
| Production Company | SKBD.SH |
| Director | Javier Lourenco |
| Executive Producer | Nastia Korkia |
| Executive Producer | Mike Romanov |
| Director of Photography (DOP) | Andrey Krauzov |
| Producer | Vladimir Piskunov |
| Art Director | Nikita Sisoev |
| Art Director Assistant | Sasha Yakhontova |
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