Volkswagen - "Special Feature"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

15322

Brand: Volkswagen
Country: Argentina

Advertiser: Volkswagen

Title	Special Feature
Agency	DDB Argentina
Campaign	Special Feature
Advertiser	Volkswagen
Brand	Volkswagen
Date of First Broadcast/Publication	2015 / 5
Business Sector	Automotive Accessories & Services
Story	Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz teams up with DDB Argentina to bring a heart-racing clash of man vs. vehicle in the thrilling new “Special Feature” for Volkswagen.
Philosophy	The spot finds an overextended businessman storming out of a late night office meeting, determinedly making his exit to the parking garage. As he agitatedly reaches to open his Volkswagen car door, the vehicle automatically retreats, skillfully dodging the driver’s entrance and simultaneously amplifying the intensity of the overworked man. The two engage in a power struggle, facing off until the man finally concedes and the car door is opened as the fictitious “Stress Detector System” is disengaged.
Media Type	Television
Length	82 seconds
Executive Creative Director	Beto Cocito
Creative Director	Juan Martínez
Creative Director	Bruno Macri
Executive Agency Producer	Claudio Migliardo
Production Assistant	Michaela Picco
Executive Producer (Chicago)	Diane Jackson
Account Director	Graciela Combal
Account Assistant	Manuel Quintana
Creative Manager	Pablio Banchieri
Production Company	Central Films
Director	Rodrigo García Saiz
Executive Producer	Mauricio Francini
Post Production	Salado
Post Executive Producer	Federico Ameglio (Salado)
Editor	Alejandro Pi
Editor	Mariano Baez
Post Production	The Mill Chicago
Post Executive Producer	Andrew Sommerville (The Mill)
Post Producer	Samantha Letzler
Colorist	Luke Morrison
2D Artist	Randy McEntee
2D Artist	Jonathan Freeman
2D Artist	Michael Sarabia
Music	TDL Buenos Aires
Client	Manuel Quesnel
Client	Martín Sorrondegui