| Title | GAN Provident |
| Title (original language) | GAN Prévoyance |
| Agency | Leagas Delaney Paris Centre |
| Campaign | Free Mind - GAN |
| Advertiser | Gan |
| Brand | Gan |
| Posted | April 2003 |
| Business Sector | Insurance |
| Story | The ad stages a succession of sleeping children. The atmosphere of their room and their position are revealing their dreams. A future gymnast, a painter, a space lover are following one another. |
| Story (original language) | Le spot met en scène une succession d'enfants endormis. L'univers de leur chambre ainsi que leur posture nous laissent deviner leurs rêves. Se succèdent une future gymnaste, un artiste peintre, un amoureux de l'espace... |
| Philosophy | This "2 in " solution allows the children to make their dreams come true, whatever it happens to their parents. The film uses with emotion and tenderness a truth, characteristic of the childhood, where everything is allowed and nothing is impossible. |
| Philosophy (original language) | Cette solution "2 en 1" permet donc aux enfants de réaliser leurs rêves, quoi qu'il arrive à leurs parents. Le film s'appuie avec émotion et tendresse sur une vérité propre à l'enfance où tout est permis et rien n'est impossible. |
| Problem | Innovative and competitive, the GAN contract reconciles provision and saving. A new product which makes it possible to constitute a capital. Thus, the child will have it at the end of the contract, while ensuring him a revenue if something would happen to his parents (death or disability). |
| Problem (original language) | Produit novateur et compétitif, le contrat GAN concilie prévoyance et épargne. Une nouveauté qui permet de constituer un capital dont l'enfant disposera au terme du contrat, tout en lui assurant une rente au cas où il arriverait quelque chose à ses parents (décès ou invalidité). |
| Media Type | Television |
| Length | |
| Market | France |
| Advertising Manager | Stéphanie Foäche |
| Advertising Manager | Sophie Dancygier |
| Account Manager | Patrick Allouche |
| Account Manager | Aurore Duhamel |
| Creative Director | Barka Zerouali |
| Copywriter | Julien Rotterman |
| Agency Producer | Marie Massis |
| Art Director | Sébastien Pierre |
| Director | Jean-Baptiste Leonetti |
| Production Company | Cake Films |
More Work
SEE ALLThe First Scream (Farsi)
- BRAND:
- N/A
- AGENCY:
- Hope Paris
Le Premier Cri (French)
- BRAND:
- N/A
- AGENCY:
- Hope Paris
Trump eradicates AIDS
- BRAND:
- Solidarité SIDA (AIDS Solidarity)
- AGENCY:
- la chose