| Title | Shagun Ka Lifafa |
| Agency | McCann Mumbai |
| Campaign | SHAGUN KA LIFAFA |
| Advertiser | Ujjivan Small Finance Bank |
| Brand | Ujjivan Small Finance Bank |
| Posted | June 2022 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | The initiative aims to give financial independance to women in Tier-II and III Indian cities through a redesigned version of 'Shagun Ka Lifafa' - the traditional gifting envelope presented at weddings. The envelopes were redesigned to become joint bank account opening forms, urging women to be actively involved in financial decisions. |
| Media Type | Case Study |
| Length | |
| Chief Creative Director | Prasoon Joshi |
| Cinematography | Amol Jadhav |
| Copywriter | Ashish Chakravarty |
| Copywriter | Karthik R |
| Copywriter | Prasoon Joshi |
| Copywriter | Vineet Mahajan |
| Copywriter | Sambit Mohanty |
| Creative Director | Karthik R |
| Creative Director | Suresh PV |
| Creative Director | Vikash Kumar Ravi |
| Executive Creative Director | Rathish Subramaniam |
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