| Title | Rocher Suchard |
| Agency |
VML
|
| Campaign |
Rocher Suchard
|
| Advertiser |
Kraft Foods, Inc.
|
| Brand |
Suchard
|
| Posted | August 2004 |
| Product |
Rocher Suchard
|
| Business Sector | Chocolate
|
| Tagline | You are depressed, we know how to cure. |
| Tagline (original language) | Vous avez le cafard, nous avons l'insecticide. |
| Story | Large picture of a Rocher Suchard, very artistic. |
| Story (original language) | Photo grand format d'un Rocher Suchard, très léchée. |
| Philosophy | The most extreme chocolate goodie. |
| Philosophy (original language) | La gourmandise chocolat la plus extrême. |
| Problem | Act with connivance towards Rocher consummers, offering them the best alibi not to resist a goodie that makes you feel gulty. |
| Problem (original language) | Jouer la connivence avec les consommateurs de Rocher en leur offrant les meilleurs alibis pour ne pas résister à une gourmandise aussi culpabilisante. |
| Media Type |
Outdoor/Out of Home
|
| Market | France |
| Art Director |
Hervé Lopez
|
| Creative Director |
Hervé Riffault
|
| Copywriter |
Royer Jean-Christophe
|
