Title | You've Got a Friend in Philly |
Agency | Ogilvy UK |
Campaign | You've Got a Friend in Philly (Mondelez) |
Advertiser | Mondelez |
Brand | Philadelphia |
Date of First Broadcast/Publication | 2023 / 6 |
Business Sector | Dairy Products & Eggs |
Story | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
Result | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
Media Type | Television & Cinema |
Length | |
Agency | WPP |
Creative Team | WPP |
Brand | Señor Z |
Marketing Director | Kirsten McPherson |
Managing Partner | Pumie Msengana |
Project Manager | Phoebe Salter |
Executive Creative Director | Jules Chalkley |
Executive Creative Director | Sam Cartmell |
Executive Creative Director | Dave Towers |
Chief Strategy Officer | Jakub Hodbod |
Strategy Director | Hannah Wren |
Agency | Modern Influence |
Creative Team | Modern Influence |
Production | Academy Films |
Director | Vince Squibb |
Producer | Dave Birchall |
Editorial | Jonnie Scarlett @ The Quarry |
Editor | Paul Watts |
Editor | Sam Jones |
Post Production | ETC |
Special Effects / VFX | ETC |
Colorist | Luke Morrison |
Producer | Olivia Jessop |
Special Effects / VFX | David Filipe |
Music | Bark Soho |
Sound | Bark Soho |
Sound Engineer | Markus Ffitch |
Music | Theodore music |
Sound | Theodore music |
Marketing Director | Vanessa Harrer |
Head of Strategy | Derya Seyman |
Brand Manager | Chiara Ziboni |
Strategy Director | Krystyna Klimczak |
Brand Manager | Raphael Capitani |
Managing Partner | Dani O’Donnell |
Project Director | Lily Greenwood |
Designer | Joe Glover |
Agency | Ogilvy Consulting |
Managing Partner | Jenny McCoubrey |
Business Director | Stephen Farrell |
Business Director | Katie Lassman |
Editor | Christina Hill |
Executive Producer | Olly Whitworth |
Producer | Emily Garaway |
Music | David Bass |