Title | Octopus! |
Agency | GSD&M |
Campaign | Octopus! |
Advertiser | Unscrew America |
Brand | Unscrew America |
Posted | October 2008 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | unscrewamerica.org |
Story | GSD&M Idea City and producer Lesley Chilcott this week released the TV spot for the Unscrew America campaign which seeks to inform young Americans that changing a light bulb to a CFL or LED is the easiest way to help the earth. The spot features actress Elizabeth Banks who plays a leading role in the upcoming film "Zack and Mimi Make a Porno" with Seth Rogen and stars as Laura Bush in Oliver Stone's "W."film. |
Result | Print ads and the website will accompany the TV spot and all will run nationally through 2009. |
Media Type | Television |
Length | |
Sound Design Company | Sound Lounge |
Music | Fluid |
Editing Company | Fluid |
Director | Mark Palansky |
Voice | John Lutz |
Actor / Celebrity | Elizabeth Banks |
Executive Creative Director | Mark Taylor |
Group Creative Director | Jeff Nixon |
Group Creative Director | David Stanton |
Associate Creative Director | Mitch Bennett |
Copywriter | Mitch Bennett |
Associate Creative Director | Wes Whitener |
Art Director | Wes Whitener |
Business Director | Danielle Zubriski |
Executive Producer | Robin Benson |
Executive Producer | Richard Goldstein |
Head of Production | Robert Nackman |
Producer | Eric Katigbak |
Editor | Scott Philbrook |
Sound Design Company | Jodi Levine |
Colorist | Company 3 |
Design Company | Charlex |
Producer | Chris Volkman |
Music Composer | Judson Crane |
Account Director | David Rockwood |
Account Director | Kristin Davis |
Account Director | Trent Warsham |
Agency Producer | Lesley Chilcott |
Agency Producer | Paul Golubovich |